• CBS On Demand: 'It's Hard To Say Where This All Goes' by Wayne Friedman

    PASADENA, CALIF.--CBS, like the other major broadcast networks, has no clear vision on the future of on-demand programming, but is about to try everything, the network's top executive told reporters here Wednesday. CBS has done on-demand video deals with the new Google Video Internet service and with Comcast Corp. video-on-demand service, and will continue to seek other deals where it can find them. ...Read the whole story

  • Time Inc. Continues Reorg, Taps Outsiders For Key Ad Roles by John Wolfe

    Time Inc. has named two executives from outside the company to key advertising sales roles in one of the first major moves by new management since last month's massive corporate restructuring, in which more than 100 employees were fired. ...Read the whole story

  • Execs React To Google's Radio Ad Play, Try To Pick Up Signal by Erik Sass

    The radio industry got a jolt Tuesday with Google's announcement that it bought dMarc, an automated ad service that allows advertisers to insert ads into airplay from Web portals. Now that the dust has settled, some radio ad execs are willing to venture guesses as to how it will all shake out. ...Read the whole story

  • A&E Shoots For New Program Franchise: Rock, Paper, Scissors by David Goetzl

    Proving just how far cable can narrowcast in an increasingly niche television world, A&E Wednesday said it would build its next big programming franchise around the childhood game of rock, paper, scissors. Planning a tongue-in-cheek approach, of course, A&E also announced that a decidedly un-childhood marketer, Anheuser-Busch, would sponsor a grassroots marketing effort built around the USA Rock Paper Scissors League's national tournament to crown the country's best RPS player. ...Read the whole story

  • Pressure Group Targets Kellogg Ads, Wants To Nix Nick by David Goetzl

    Activist groups and parents said they intend to file suit against Viacom for ads on Nickelodeon promoting foods that are harmful to kids. ...Read the whole story

  • 'American Idol' Premiere Inspires Idolization by Wayne Friedman

    Fox's "American Idol," the most-watched network TV program, shows no sign of slowing down, earning a towering 15.3 in preliminary ratings for adults 18-49, and overwhelming the competition on Tuesday night. ...Read the whole story

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