• Madison Avenue Finds Medium Least Able To Trade Online Is, Well, Online

    Like most things online, so-called eBiz is hot again on Madison Avenue as advertisers and agencies push to convert the costly, labor-intensive, and still largely paper-based process of buying media into automated, electronic systems. So it was more than a little ironic last week when the American Association of Advertising Agencies convened representatives of the major media to update the ad industry on their progress and it turned out that the medium that is most error-prone and least able to trade online is, well, online. ...Read the whole story

  • It's Miller Time, Starcom Founder Brennan To Lead The Re-Brew

    SABMiller, South Africa-based brewer of Miller brand beers, announced it was putting its $300 million account with Starcom MediaVest into review on Thursday, according to Peter Marino, a spokesman for SABMiller. Although the move caused some commotion in the media-buying world, it doesn't seem to be a sign of dissatisfaction with Starcom MediaVest's performance. ...Read the whole story

  • CBS Doesn't Kid, Drops Nick, Picks Up DIC

    In another effort to firmly split Viacom from CBS, CBS and Viacom's Nickelodeon have abandoned their seven-year-old "Nick on CBS" kids' Saturday morning programming block. ...Read the whole story

  • 'American Idol' No Longer Idle, Going Into Syndication

    In what is likely the shortest window ever for a network TV hit, "American Idol" is already going into syndication. The announcement comes as "Idol" enters its fifth season on Fox, and follows a major media shop's report that syndication hurts ratings for first-run network shows. ...Read the whole story

  • Radio's Big 3 Flip The Digital Switch, Hope To Stem Satellite

    D-Day has finally arrived for the terrestrial radio business: D for digital. Radio's Big 3--Clear Channel Communications, CBS and Great Media--Thursday each said they flipped the digital switch in key markets throughout the United States. ...Read the whole story

  • UPN Tries To Get In Sync, Succeeds Partially

    PASADENA, CALIF.--UPN didn't offer much new programming news concerning regular scripted shows to TV critics here on Thursday. But President Dawn Ostroff did hint that the network may be working on the next wave in reality shows. The UPN chief said the network is working on an unscripted/scripted hybrid reality series for next season starring two former members of the boy band 'N Sync--Joey Fatone and Lance Bass. ...Read the whole story

  • Toyota Puts New Accent On Super Bowl Ads--Spanish

    Toyota will make history Feb. 5 when it runs the first bilingual ad ever in the Super Bowl. The car maker will plug the new Camry Hybrid in a spot with both English and Spanish. ...Read the whole story



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