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ABC Pulls Media From OMD, Third Big 3 Net Account To Go Into Play
In a surprising and quiet move, ABC Television Network has shifted its nearly $50 million a year media business to Wieden + Kennedy from OMD USA, according to executives close to the companies. ...Read the whole story
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Top MediaCom Buyer Gives Stations The eBiz, Demands Paperless Invoicing
A top spot buyer has thrown down the gauntlet, forcefully urging local stations to send all invoices electronically. ...Read the whole story
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WPP's Sorrell Signals Interest In Aegis Unit, Implies It's In Play
WPP Group is still keen on acquiring part of the Aegis Group. The London-based parent of MediaCom, Mediaedge:cia and MindShare is interested in acquiring Aegis' marketing and media research division Synovate, Martin Sorrell, chairman-CEO of WPP Group told Reuters Wednesday in an interview following a session of the World Economic Forum in Davos, Switzerland. ...Read the whole story
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ANA Attendees Get Another Ad Bashing, Tongue Lashing
Lawyers, agency execs and a few creative types gathered for an Association of National Advertisers' forum Wednesday, covering legal aspects of advertising as the industry is transformed by technology and new business models. Speakers included attorneys, Justice Department officials, and legal analysts, but it was another jab from consumer advocacy groups that really stuck in their craw, especially since it game immediately following a luncheon. ...Read the whole story
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Women 40+ Want More, Says More
A nationwide study conducted for More magazine by research company Frank About Women revealed that as a population segment, females between 40 and 60 years of age are wealthier than any other group of women in America. ...Read the whole story
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