- MediaDailyNews - Tuesday, Feb. 28, 2006
- Branded Content Soars To 11% Of Network Prime-Time Shows
- P&G Slashes Spending, Remains Top U.S. Advertiser In '05
- Four As Revises On-Demand Ad Guidelines, Demands More Specificity
- Fox Gets 'Free Ride' On MySpace, Social Net To Promote TV Net
- MPA Hopes To Engage Media Buyers, Releases Report On Engagement
- TiVo May Go Free-o, Give DVRs Away
- American Express Names International Publishing Director
- Outdoor System Puts Advertisers In The Driver's Seat -- Literally
- Redbook, MSN To Launch Healthy Living Feature Online
- Report Finds Only Cable, Internet Have Real Ad Growth
- MediaDailyNews - Monday, Feb. 27, 2006
- VNU Poised To Decide On Buyout Offer
- Microsoft, Wal-Mart Dominate Corporate Media, GM Surprises
- Brandtique Of The Week: Cingular's 'Shout Out'
- Must Beat TV: 'Idol' Tops Olympics, Strong Thursday Competition
- Interpublic Media Forms Consumer 'Experience' Unit
- On The Rise: Elevator Network Tops Wall Street Journal
- Ted Turner Leaves Time Warner Board
- Broadcasters Begin Committing To Arbitron's PPM
- MediaDailyNews - Friday, Feb. 24, 2006
- TV Station Execs Debate Choice--To Affiliate With CW Or With My Network TV
- Ipsos Insight Sees More Music Downloads
- The Seamy Underside Of Reality
- BMW Drives Business To Omnicom's GSD&M
- Media Services Fuel Strong Growth For WPP
- CBS Financial Results Better Than Expected; Writes Down TV, Radio Stations
- Mag Bag: Is Time Warner, Icahn Dispute Finally Over? Weight Watchers Gains, Good and Bad Sporting News
- MediaDailyNews - Thursday, Feb. 23, 2006
- Initiative Initiates A Spin-Off, New Company To Focus On Analytics, Channel Planning
- Macy's Taps Starcom For Media Duties
- A Fool's Errand Over And Over Again
- News Corp. Does It 'My' Way, Launches New '6th' Network
- Dow Jones To Regroup, Combine Online, Print Journal
- Advertisers Channel Oscar Buys To TV Guide
- Print Ad Demand Remains Erratic, Business Pubs Report Modest Gain
- The Dallas Morning News Taps Heller As Sales Chief
- MediaDailyNews - Wednesday, Feb. 22, 2006
- Publicis Launches Denuo, Creates Media Anew
- MRC Accredits Simmons
- Aegis Expands Outdoor Media Network
- Analog Paper Goes Digital, Dallas Morning News Inserts CD-ROMs
- Survey: Marketers To Slash Ad Spending, Focus On Buzz
- Omnicom's TBWA, Japan's Hakuhodo Form Joint Venture
- CW Passes On WB Marketing Team, Taps Lifetime's Haskins
- MTVN Vet Named COO Of Comedy, Spike, TV Land
- HD Radio Group Unveils $200 Million Ad Plan
- NBC's Olympics Wins Monday Night
- NBC To Debut 'Conviction' Free On iTunes--Before It Airs On TV
- Women's Health Increases Base, Breaks Ad Effort
- MediaDailyNews - Tuesday, Feb. 21, 2006
- New Ad Campaign Seeks To Revive Struggling U.S. Newspaper Industry
- ABC Deal Delivers Product Placements--Into Viewers' Hands
- Some Consumer Mags Show Circulation Hikes, ABC Fas-Fax Report Shows
- Brandtique Of The Week: The Games Hasbro Plays
- Most Effective Product Placements Of The Week
- Consumers Call VOD 'Last Resort,' Prefer Free, Ad-Supported Options
- MediaDailyNews - Monday, Feb. 20, 2006
- Starcom Wins Macy's Media
- Sirius Subs Soar, XM Issues Stern Warning
- Icahn Tries New Tack: Time Warner To Remain Intact
- HDNet's Cuban Out As AAAA Media Panelist
- Comcast's OLN To Carry Arena Football
- UPN Can't Get 'Party' Started, Show Goes On Hiatus
- Dish, CNN Roll Out Interactive TV News
- Rolling Stone Publisher Departs
- Home Depot Invites Consumers To Select TV Spots
- MediaDailyNews - Friday, Feb. 17, 2006
- Time Warner Eyes Univision Bid
- VNU Settles Antitrust Suit, Pays $55 Million To IRI
- Oscars Win Ad Awards, Big Clients Not Deterred By Niche Films
- Verizon Ad Sales Reps Sue for Back Pay
- Randall Mays Named Clear Channel Prez
- ZenithOptimedia Commits To Portable People Meters
- Internet Technology Spawns A Surprise New TV Player: Radio
- Mag Bag: Play by Play, Hallmark's Custom Title, Mass Appeal Turns 10
- MediaDailyNews - Thursday, Feb. 16, 2006
- Google To Use Online Backchannel To Measure Offline Media Results
- ZenithOptimedia: TV's Dominance Is 'Over For Good'
- Publicis, Dentsu Expand Collaboration
- Nielsen's DVR Ratings Reach New High, Five Shows Get A Boost
- Amalgamated, Media Storm To Handle Creative, Media For Court TV
- Publisher Reed Elsevier Signals New Round Of Acquisitions
- Budget Living Depletes Budget, Life Too
- TeleFutura Joins Nielsen's Anglo Ratings Service
- MediaCom's Smoking, Picks Up BBQ Chain
- NFL Network To Blitz Upfront: Signs Reebok, Sets April Event
- More Falls And Skating Scrapes For NBC's Olympics
- MediaDailyNews - Wednesday, Feb. 15, 2006
- iPod Becomes siPod, Time Inc. Dives Into Apple's iTunes
- NBC Makes A Mountain Out Of Moguls, May Set Olympic Ad Clutter Record
- Nielsen 101: Will Add College Viewers, Boost Ratings As Much As 12%
- Time Inc. Vet Finds Better Home At Meredith
- MPG Commits To PPM Radio Ratings
- Newspapers Miss '05 Ad Projections, '06 Outlook Remains Weak