MediaDailyNews Issues for February 2006
MediaDailyNews - Tuesday, Feb. 28, 2006
Branded Content Soars To 11% Of Network Prime-Time Shows
P&G Slashes Spending, Remains Top U.S. Advertiser In '05
Four As Revises On-Demand Ad Guidelines, Demands More Specificity
Fox Gets 'Free Ride' On MySpace, Social Net To Promote TV Net
MPA Hopes To Engage Media Buyers, Releases Report On Engagement
American Express Names International Publishing Director
TiVo May Go Free-o, Give DVRs Away
Outdoor System Puts Advertisers In The Driver's Seat -- Literally
Redbook, MSN To Launch Healthy Living Feature Online
Report Finds Only Cable, Internet Have Real Ad Growth
MediaDailyNews - Monday, Feb. 27, 2006
VNU Poised To Decide On Buyout Offer
Microsoft, Wal-Mart Dominate Corporate Media, GM Surprises
Brandtique Of The Week: Cingular's 'Shout Out'
Must Beat TV: 'Idol' Tops Olympics, Strong Thursday Competition
Interpublic Media Forms Consumer 'Experience' Unit
On The Rise: Elevator Network Tops Wall Street Journal
Ted Turner Leaves Time Warner Board
Broadcasters Begin Committing To Arbitron's PPM
MediaDailyNews - Friday, Feb. 24, 2006
TV Station Execs Debate Choice--To Affiliate With CW Or With My Network TV
Ipsos Insight Sees More Music Downloads
The Seamy Underside Of Reality
BMW Drives Business To Omnicom's GSD&M
Media Services Fuel Strong Growth For WPP
CBS Financial Results Better Than Expected; Writes Down TV, Radio Stations
Mag Bag: Is Time Warner, Icahn Dispute Finally Over? Weight Watchers Gains, Good and Bad Sporting News
MediaDailyNews - Thursday, Feb. 23, 2006
Initiative Initiates A Spin-Off, New Company To Focus On Analytics, Channel Planning
Macy's Taps Starcom For Media Duties
A Fool's Errand Over And Over Again
News Corp. Does It 'My' Way, Launches New '6th' Network
Dow Jones To Regroup, Combine Online, Print Journal
Advertisers Channel Oscar Buys To TV Guide
Print Ad Demand Remains Erratic, Business Pubs Report Modest Gain
The Dallas Morning News Taps Heller As Sales Chief
MediaDailyNews - Wednesday, Feb. 22, 2006
Publicis Launches Denuo, Creates Media Anew
MRC Accredits Simmons
Aegis Expands Outdoor Media Network
Analog Paper Goes Digital, Dallas Morning News Inserts CD-ROMs
Survey: Marketers To Slash Ad Spending, Focus On Buzz
Omnicom's TBWA, Japan's Hakuhodo Form Joint Venture
HD Radio Group Unveils $200 Million Ad Plan
MTVN Vet Named COO Of Comedy, Spike, TV Land
CW Passes On WB Marketing Team, Taps Lifetime's Haskins
NBC's Olympics Wins Monday Night
NBC To Debut 'Conviction' Free On iTunes--Before It Airs On TV
Women's Health Increases Base, Breaks Ad Effort
MediaDailyNews - Tuesday, Feb. 21, 2006
New Ad Campaign Seeks To Revive Struggling U.S. Newspaper Industry
ABC Deal Delivers Product Placements--Into Viewers' Hands
Some Consumer Mags Show Circulation Hikes, ABC Fas-Fax Report Shows
Brandtique Of The Week: The Games Hasbro Plays
Most Effective Product Placements Of The Week
Consumers Call VOD 'Last Resort,' Prefer Free, Ad-Supported Options
MediaDailyNews - Monday, Feb. 20, 2006
Starcom Wins Macy's Media
Sirius Subs Soar, XM Issues Stern Warning
Icahn Tries New Tack: Time Warner To Remain Intact
HDNet's Cuban Out As AAAA Media Panelist
Comcast's OLN To Carry Arena Football
UPN Can't Get 'Party' Started, Show Goes On Hiatus
Dish, CNN Roll Out Interactive TV News
Rolling Stone Publisher Departs
Home Depot Invites Consumers To Select TV Spots
MediaDailyNews - Friday, Feb. 17, 2006
Time Warner Eyes Univision Bid
VNU Settles Antitrust Suit, Pays $55 Million To IRI
Oscars Win Ad Awards, Big Clients Not Deterred By Niche Films
Verizon Ad Sales Reps Sue for Back Pay
Randall Mays Named Clear Channel Prez
ZenithOptimedia Commits To Portable People Meters
Internet Technology Spawns A Surprise New TV Player: Radio
Mag Bag: Play by Play, Hallmark's Custom Title, Mass Appeal Turns 10
MediaDailyNews - Thursday, Feb. 16, 2006
Google To Use Online Backchannel To Measure Offline Media Results
Amalgamated, Media Storm To Handle Creative, Media For Court TV
Nielsen's DVR Ratings Reach New High, Five Shows Get A Boost
ZenithOptimedia: TV's Dominance Is 'Over For Good'
Publicis, Dentsu Expand Collaboration
TeleFutura Joins Nielsen's Anglo Ratings Service
Budget Living Depletes Budget, Life Too
Publisher Reed Elsevier Signals New Round Of Acquisitions
NFL Network To Blitz Upfront: Signs Reebok, Sets April Event
MediaCom's Smoking, Picks Up BBQ Chain
More Falls And Skating Scrapes For NBC's Olympics
MediaDailyNews - Wednesday, Feb. 15, 2006
iPod Becomes siPod, Time Inc. Dives Into Apple's iTunes
NBC Makes A Mountain Out Of Moguls, May Set Olympic Ad Clutter Record
Nielsen 101: Will Add College Viewers, Boost Ratings As Much As 12%
Time Inc. Vet Finds Better Home At Meredith
MPG Commits To PPM Radio Ratings
Newspapers Miss '05 Ad Projections, '06 Outlook Remains Weak
« Previous Entries