Google may be diversifying offline into radio, print and potentially TV advertising sales, but its plan is to utilize its powerful online backchannel to … Read the whole story

In another troubling sign for the dominance of TV in Madison Avenue's media mix, a major global media agency is predicting that the medium's … Read the whole story

Nielsen's new DVR ratings have reached a milestone. For the first time, each of the top-five shows has received a ratings boost thanks to … Read the whole story

Fresh off the addition of prime-time NFL games to its schedule, the NFL Network will join the upfront parade this spring, hosting a presentation … Read the whole story

Showing surprising downhill momentum, NBC's Winter Olympics was run roughshod by Fox's "American Idol." This is the second time in five nights that regularly … Read the whole story