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Google To Use Online Backchannel To Measure Offline Media Results
Google may be diversifying offline into radio, print and potentially TV advertising sales, but its plan is to utilize its powerful online backchannel to measure results of those deals. If successful, the initiative could provide a new, empirical way of proving the ROI of traditional media advertising deals. ...Read the whole story
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ZenithOptimedia: TV's Dominance Is 'Over For Good'
In another troubling sign for the dominance of TV in Madison Avenue's media mix, a major global media agency is predicting that the medium's long history of as the leader of the media pack is "over for good," at least in one major global market -Western Europe - though the U.S. may not be far behind. ...Read the whole story
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Nielsen's DVR Ratings Reach New High, Five Shows Get A Boost
Nielsen's new DVR ratings have reached a milestone. For the first time, each of the top-five shows has received a ratings boost thanks to DVR viewing. ...Read the whole story
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NFL Network To Blitz Upfront: Signs Reebok, Sets April Event
Fresh off the addition of prime-time NFL games to its schedule, the NFL Network will join the upfront parade this spring, hosting a presentation for advertisers April 26 in New York. ...Read the whole story
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More Falls And Skating Scrapes For NBC's Olympics
Showing surprising downhill momentum, NBC's Winter Olympics was run roughshod by Fox's "American Idol." This is the second time in five nights that regularly scheduled network programming leveled the Olympics. ...Read the whole story
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