• Publicis Launches Denuo, Creates Media Anew by Joe Mandese

  Following months of speculation, Paris-based ad giant Publicis Groupe Wednesday unveiled a new digital media unit headed by long-time visionary Rishad Tobaccowala, and it promises to be unlike any agency media practice created before it. The new unit, dubbed Denuo, is derived from a Latin word that means to create something "anew," or "afresh." Denuo features three components: strategic consulting, invention, and ventures. ...Read the whole story

• Analog Paper Goes Digital, Dallas Morning News Inserts CD-ROMs by John Wolfe

  In a unique example of old and new media technologies working together, a major newspaper has agreed to act as the distribution agent for an entertainment magazine that appears on a compact disk. ...Read the whole story

• Survey: Marketers To Slash Ad Spending, Focus On Buzz by Erik Sass

  A survey the 2006 marketing spending plans of top business executives forecasts an almost 10 percent drop in the portion of marketing budgets allocated to traditional advertising in comparison with 2005. Most of the shift will go to new media and alternative marketing strategies such as word-of-mouth. ...Read the whole story

• CW Passes On WB Marketing Team, Taps Lifetime's Haskins by Wayne Friedman

  In a surprise development, fused fledgling fifth network, The CW, has named former Lifetime Television executive Rick Haskins as executive vice president of marketing and brand strategy. ...Read the whole story

• HD Radio Group Unveils $200 Million Ad Plan by Erik Sass

  The terrestrial radio industry's so-called HD Radio Alliance Tuesday unveiled plans for a $200 million ad campaign to promote the new terrestrial-based digital radio broadcasting technology to U.S. radio listeners. Ads will air on 250 stations in 28 markets where 12 major industry players in the alliance have already introduced HD radio service. ...Read the whole story

• NBC's Olympics Wins Monday Night by Wayne Friedman

  For NBC, things returned to normal at least for one night, as its Torino Olympics won the ratings battle for Monday night. ...Read the whole story

• NBC To Debut 'Conviction' Free On iTunes--Before It Airs On TV by David Goetzl

  In a move to create buzz for its new Dick Wolf-drama "Conviction," NBC is making the premiere episode available free via iTunes--10 days before it airs on the network. ...Read the whole story

• Women's Health Increases Base, Breaks Ad Effort by John Wolfe

  Rodale's Women's Health is planning to increase its rate base twice this year, and will launch its first ever trade advertising campaign in March, the magazine announced Tuesday. ...Read the whole story

• MRC Accredits Simmons
• Aegis Expands Outdoor Media Network
• Omnicom's TBWA, Japan's Hakuhodo Form Joint Venture
• MTVN Vet Named COO Of Comedy, Spike, TV Land

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Previous Issues

• Thursday, May 23, 2013
• Wednesday, May 22, 2013
• Tuesday, May 21, 2013
• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
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