Tuesday, February 28, 2006
  • Branded Content Soars To 11% Of Network Prime-Time Shows

    Product placement is still an emerging practice on Madison Avenue, but it's growing rapidly on prime-time network TV. Nearly 11 percent of all programming minutes now include some sort of brand reference, and some shows now have more minutes of product placement time than they do TV commercial time. Those are some of the findings of an analysis of brand appearances on network prime-time TV during the fourth quarter of 2005, released late Monday by TNS Media Intelligence. ...Read the whole story

  • P&G Slashes Spending, Remains Top U.S. Advertiser In '05

    Procter & Gamble slashed its measured media spending 4.6 percent, but still managed to remain America's largest advertising, besting automaker General Motors, according to final 2005 estimates released late Monday by TNS Media Intelligence. P&G held on to its position as the U.S.'s alpha advertiser despite the fact that GM poured on spending, boosting its advertising outlays to 7.1 percent to finish the year at just under $3 billion in spending among the media tracked by TNS. ...Read the whole story

  • Four As Revises On-Demand Ad Guidelines, Demands More Specificity

    With buyers and sellers struggling to agree on effectiveness metrics for ads in on-demand media, the American Association of Advertising Agencies Monday issued new guidelines setting out some of its preferences. ...Read the whole story

  • Fox Gets 'Free Ride' On MySpace, Social Net To Promote TV Net

    News Corp.'s Fox is using heavily trafficked MySpace.com to promote new comedy "Free Ride"--a possible preview of how it will use the online force to plug new venture My Network TV. ...Read the whole story

  • MPA Hopes To Engage Media Buyers, Releases Report On Engagement

    On the eve of Madison Avenue's biggest media conference, the magazine medium is seeking to engage media buyers and advertisers on the subject of engagement. The Magazine Publishers of America today will release "Engagement: Understanding Consumers' Relationships With Media," a report compiling some of the best recent research conducted on the topic of media engagement. ...Read the whole story

  • TiVo May Go Free-o, Give DVRs Away

    With a focus on the financial model of the mobile phone business for success, TiVo Inc. may experiment with the idea of giving away set-top boxes as a plan to attract subscribers. ...Read the whole story

  • Outdoor System Puts Advertisers In The Driver's Seat -- Literally

    A new digital 3-D modeling program called Outdoor DRiVE Pro promises to put ad execs and media planners in the driver's seat to preview outdoor ad campaigns in typical urban, rural, and highway environments. Together with Nielsen Outdoor's announcement in December, 2005 of the first results from its new GPS-based Npod measurement system, the 3-D modeling program represents a new wave of modeling and measurement for outdoor advertising. ...Read the whole story

  • Redbook, MSN To Launch Healthy Living Feature Online

    In yet another example of a print publication edging its way onto the Internet in order to extend its brand, Hearst's Redbook is teaming with MSN to launch an online version of one of the magazine's editorial features. ...Read the whole story

  • Report Finds Only Cable, Internet Have Real Ad Growth