• Nielsen To Report TV Viewing Via Web, Will Use Software Meter To Do It by Joe Mandese

    Nielsen's No. 1 priority for the next couple of years isn't commercial ratings, TV time- or place-shifting, or even advancing its traditional in-home measurement of conventional TV--it's understanding the link between television and the Internet. The company plans to introduce a new method for measuring television programming viewed over the Internet by the end of this year, Susan Whiting, CEO of the TV ratings giant, told a roomful of the nation's biggest advertisers Wednesday during a presentation in New York. ...Read the whole story

  • PepsiCo Signs Deal For Apollo, Arbitron And VNU Have Yet To by Joe Mandese

    PepsiCo is the sixth, anonymous advertiser to sign a deal funding Abitron's and VNU's Project Apollo research venture. That apparently is more dry ink than exists between the two research giants, which have yet to finalize a joint venture agreement, even as they deploy the ambitious single-source measurement initiative and push national marketers to get on board. A senior executive involved in the venture says Arbitron and VNU are expected to finalize a deal soon, but are technically operating only on an "agreement in principle." ...Read the whole story

  • Kia To Nets: Wouldn't Wanna Be Ya, Stop Touting CPMs by David Goetzl

    Kia Motors marketing chief Ian Beavis, who famously swore off broadcast advertising in a previous job, continued to needle the networks yesterday, warning them to stop bragging about rate increases, which he said makes it difficult for clients to justify the escalating costs to their top management. ...Read the whole story

  • European TV Moves Beyond Backchannel, Gets Back-And-Forth Channel by Erik Sass

    Imagine videocasting yourself to a live national call-in TV show with your phone. Sound fantastic? Actually, it's one of the remarkable capabilities already considered commonplace in Europe that may be coming to America soon, according to Stefan Jenzowsky, vice president for innovation strategy and head of business innovation for Siemens Communications. ...Read the whole story

  • Spike Spikes Old Look, Gets More Action by Wayne Friedman

    Looking to toughen its young male brand name and image, Spike TV will harden its network profile with a new on-air logo and tagline "Get More Action." The young male channel is getting rid of its lightweight, whimsical logo, with its cursive lettering and chevrons, in favor of a tougher block print in a modern streamlined setting. ...Read the whole story

  • Fox's 'Idol' Beats Other Five Nets, Collectively by Wayne Friedman

    "American Idol" continued to be the nuclear bomb in broadcast television, leveling the field of contenders. ...Read the whole story

  • Simmons Chief: Behavioral To Supplant Demos by Kristin Sidorak

    Behavioral targeting is poised to become a big factor in the media world at large, potentially replacing traditional demographic data as the basis for media planning. At least that's what Bill Engel, co-CEO of Simmons Market Research Bureau, told a group of marketing executives last week during a keynote at the 2006 Promotion Marketing Association Conference in Chicago. ...Read the whole story

  • Allstate Sweetens Deal, Replaces Nokia In Sugar Bowl by David Goetzl

    Allstate will replace Nokia as the title sponsor of college football's Sugar Bowl. The insurance giant has reached a four-year deal with Fox--which takes over coverage of the Bowl Championship Series from ABC in January--and the Sugar Bowl Committee. ...Read the whole story

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