Wednesday, March 29, 2006
  • Univision, Telemundo Scrap Spanish Ratings For Upfront Guarantees

    The two leading Spanish-language broadcasters will make upfront deals this spring, using the same currency as English-language networks. Both Univision and Telemundo will base guarantees on Nielsen's general-market ratings, as opposed to the niche Hispanic ratings they have previously used. ...Read the whole story

  • Court TV Goes From Law To Order, Orders Crime Drama

    Court TV is taking another step away from its roots by launching its first original scripted series. The network, which focused on live trial coverage and post-gavel analysis at its inception, will unveil a crime drama in the vein of "Alfred Hitchcock Presents" this fall. ...Read the whole story

  • Meredith Serves Up Eat

    Meredith Publications announced the launch of a new magazine, Eat, targeting young working professionals--especially mothers--who want to prepare meals for their families on a limited budget, and often with no experience in cooking. ...Read the whole story

  • Four As, ABM Get Down To Business, Set Standards For RFPs

    In a move that may have major implications for the broader media market, American Business Media (ABM), an association of business-to-business media companies, has introduced a standard advertising RFP form that aims to clarify advertising goals, measurement methods, and key factors in the competitive environment for executives on both sides of media sales. ...Read the whole story

  • Dave.TV, Beyond Media Launch Killer App: 'Euthanasia'

    Dave.TV and Beyond Media, two emergent digital distribution networks, are set to mark the beginning of their content and technology sharing partnership tonight with the premiere of actor/director Adrian Grenier's short film, "Euthanasia." The film was co-produced by Grenier--star of HBO's popular series "Entourage"--and Beyond Media's partner company Beyond Media Content. ...Read the whole story

  • 'High School Musical' Is Music To Disney's Ears

    Thanks to shows like "High School Musical," Disney Channel edged out USA Network for the number one spot in prime-time viewers for March. ...Read the whole story