Monday, April 17, 2006
  • Promo Products Outpace Ad Spending, Now Greater Than Cable, Outdoor, Online Display

    U.S. ad spending may have trailed the growth in the U.S. national economy last year, but another form of marketing - promotional products - grew faster than the GDP, and that ad industry too. Spending on promotional products jumped 5.1 percent in 2005 to $17.8 billion in 2005, according to estimates released Friday by the Advertising Specialty Institute, a trade group representing major distributors and suppliers of promotional products - everything from apparel to pens and mugs emblazoned with corporate logos and brand messages. By comparison, U.S. ad spending rose only 4.6 percent, according to Universal McCann's estimates; and only ... ...Read the whole story

  • Broadcasters Dissent, Sue FCC Over What's Decent

    The Big 4 broadcast networks and a major broadcast station group have finally had enough with the Federal Communications Commission's expensive fines over indecency, and. in a unprecedented move, are taking the government agency to court. ...Read the whole story

  • 'Infinite Dial' Finds Internet Radio Surge, But Podcasts Remain Odd Casts

    The digital revolution is good news for radio as an ad platform, because it's adding to, not diminishing conventional analog broadcasting audiences, finds new research released last week by radio ratings firm Arbitron and Edison Media Research. ...Read the whole story

  • USA Network To Carry Pro Video Game Tournament

    Major League Gaming, where professional video game players compete in tournament settings for cash prizes, this year will for the first time televise its pro circuit event on the USA Network. ...Read the whole story

  • Fail To The 'Chief,' Series Return Proves Less Than Commanding

    Like its namesake, approval ratings for ABC's prime-time "Commander in Chief" are sinking. Well, its Nielsen ratings, anyway. After returning to a new 10 p.m. Thursday time slot after weeks of being on hiatus, "Commander" commanded only a 2.4 rating and a 7 share of the adult 18 to 49 audience, reaching 8.2 million viewers, according to Nielsen Media Research. ...Read the whole story

Media Is Dead! Content Is Dethroned! Passion Rules!

The recent "Night of the Media Heavyweights" event in New York City was notable for one dramatic shift: the "heavyweights" - supposedly representing individual media including TV, radio, newspaper, and magazines - couldn't say enough to ...More

  • Brandtique: Arby's

    Generally speaking, Donald Trump's penchant for excess is a good thing. It's so over-the-top - the bottled water, the fragrance, the cuff links, Trump University - it's just a wonderful source of laughter. Each time, he ...More

  • Product Placements Of The Week

    1 - Arby's Chicken Naturals 2 - Pier One Imports 3 - hp 4 - Hot Pockets 5 - Lucky CharmsClick here to view these placements. Data and Analysis provided by iTVX. ...More