• The Art Of The Brand Name: Zenith Uses Canvass As Media by Joe Mandese

    Ad agencies frequently talk about using media as a canvass to paint a portrait of their clients' brands. On Saturday, Zenithmedia will start doing that literally for client Toyota's Scion brand. In what may be a first of its kind media effort for a major automotive brand, Zenithmedia will kick off a series of experiential media events that will set-up, break-down and set up again in major cities, much like the rave culture many of Scion's core consumer of men 18-24 can relate to. The first event, which will run for 30-days beginning Saturday, takes place in an abandoned supermarket ... ...Read the whole story

  • Citbank's Ingall To Mags: The Internet Is About To Peak by Erik Sass

    During a magazine conference that seemed overshadowed by talk of the Internet, one of the nation's leading advertisers issued a startling prediction: Internet advertising is poised to peak, plateau, and possibly even decline in the near future. ...Read the whole story

  • NBC's Comstock To Stations: Embrace New Platforms by David Goetzl

    Though local affiliates have expressed concern that the spread of network programming to new platforms may hurt their business, a top NBC executive Thursday made the case that the practice can work to their benefit. ...Read the whole story

  • Nielsen Sets June Release For 'Next Generation' Initiatives by David Goetzl

    Nielsen is on schedule to release plans for bolstering measurement in four key areas at a meeting this June, according to one of its executives. The "next generation plan" from Nielsen will cover how the measurement company plans to improve offerings in the areas of expanded electronic measurement, out of home, the Internet, and engagement. ...Read the whole story

  • Nielsen: Americans Deem TV Top Ad Medium by David Goetzl

    Television is a more potent ad medium than any of its media brethren, claims a Nielsen survey conducted for the Television Bureau of Advertising. The research revealed that 82 percent of Americans say television advertising is the most influential, a far higher number than newspapers (7 percent), radio (5 percent), the Internet (4 percent), or magazines (4 percent). ...Read the whole story

  • NFL Network Lands Games, Ron Furman Too by Wayne Friedman

    In the wake of its big acquisition of NFL Thursday-Saturday primetime games, the NFL Network has named veteran ad sales executive Ron Furman senior vice president-media sales. ...Read the whole story

  • Ad Tracker Predicts Record Political TV Spending by David Goetzl

    This year's elections might generate more television ad dollars than the 2004 campaign season, which included a race for the White House, a leading ad tracker told TV station executives on Thursday. ...Read the whole story

Follow MediaPost