Interpublic Media Group, the corporate-level unit created by giant Interpublic agency holding company Interpublic to oversee the operations of media units like Initiative Media, Magna Global and Universal McCann, appears to be building its infrastructure by drawing heavily from Initiative. ...Read the whole story
In a surprising diversification move, WPP Group's GroupM division, which oversees the operations of MediaCom, Mediaedge:cia, and MindShare, Wednesday announced the acquisition of IEG Inc., a Chicago-based publisher of newsletters and data about sponsorships and event marketing. ...Read the whole story
CBS Corp.'s first three months as a public company were like an average working day on "Survivor": A little heavy lifting, no surprises, and some rewards. ...Read the whole story
Looking to attract a broader audience, the Sci Fi Channel has lined up new scripted series from Hollywood boldface names. ...Read the whole story
Scripps Networks is attempting to take a hit format from its Food Network to its HGTV. With the talent search "The Next Food Network Star" a hit on Food, HGTV this summer will launch a similar search for an aspiring designer who will get his/her own show on the home-oriented network. ...Read the whole story
Just a month before 2006-07 upfront negotiations are expected to begin in earnest, TV giant Starcom USA is switching lead horses. TV buying vet and CEO John Muszynski will take the reins once again as lead negotiator, as Elizabeth Herbst-Brady, senior vice president and director of broadcast investment at the agency, begins to transition out of day-to-day negotiating duties. ...Read the whole story
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