• '06 Broadband Video Market To Reach $500 Million, About The Size Of A Major TV Daypart by Joe Mandese>, <Author: Gavin O'Malley

    In just three years, online's broadband video advertising marketplace has grown from about a $30 million upfront to one that will reach at least $500 million over the next 12 months, and as much as $1 billion this year, making it the size of a major broadcast network TV daypart, akin to late night, early morning or early evening news, executives helping to develop that market said Thursday during Media magazine's 2006 Outfront Conference in New York. ...Read the whole story

  • Speciale To Nielsen: 'I'm Pissed' by Joe Mandese

    In a strongly worded outburst, one of Madison Avenue's biggest TV buyers said she was personally agitated about Nielsen's decision to release three concurrent streams of conflicting TV ratings data, and leaving it to ad agencies, and the TV advertising marketplace to sort out how they should be used as the basis of upfront TV negotiations. ...Read the whole story

  • Farella: Upfront Money Is Up for Grabs by Erik Sass

    As TV loses its monolithic status in media planning, the TV upfronts will increasingly afford other media an opportunity to pitch buyers for budgets previously earmarked for TV, Targetcast tcm President and CEO Steve Farella told an audience of media execs at Media Magazine's "Outfront Conference" on Thursday. ...Read the whole story

  • Starcom Chief Calls for 'Video Upfront' by David Goetzl

    A day after it was announced that he would lead the agency's upfront negotiations, Starcom CEO John Muszynski called for an overhaul of the annual spring bazaar. Looking to follow viewers as they increasingly consume video on emerging platforms, Muszynski said the upfront should be expanded to include those new distribution outlets. ...Read the whole story

  • Report: Disney And CBS Ponder Univision Purchase by Wayne Friedman

    Some major media companies look to be shifting position on a possible purchase of Univision--Walt Disney Company, CBS, and Grupo Televisa are now all actively considering buying the large Spanish-language network, according to published reports. ...Read the whole story

  • Engagement Panel: No Currency, No Clarity by Erik Sass

    Engagement is real and meaningful, but its usefulness is limited by the lack of a single measurement currency, speakers on the "Engagement" panel agreed during Media Magazine's "Outfront Conference" on Thursday. During the course of the panel, it became obvious that in large part that's due to the fact that the meaning of engagement itself is still up for debate. ...Read the whole story

  • TNT To Premiere New Commercial-Free Shows This Summer by David Goetzl

    TNT's commercial-free premiere of new drama "Saved" will be sponsored by Dodge and Quiznos. "Saved" is one of three shows on the Turner network set to premiere this summer with no commercial interruptions--a move that could blunt the impact of ad-skipping DVRs and ease advertisers' concerns about increasing clutter. ...Read the whole story

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