In just three years, online's broadband video advertising marketplace has grown from about a $30 million upfront to one that will reach at least … Read the whole story

In a strongly worded outburst, one of Madison Avenue's biggest TV buyers said she was personally agitated about Nielsen's decision to release three concurrent … Read the whole story

As TV loses its monolithic status in media planning, the TV upfronts will increasingly afford other media an opportunity to pitch buyers for budgets … Read the whole story

A day after it was announced that he would lead the agency's upfront negotiations, Starcom CEO John Muszynski called for an overhaul of the … Read the whole story

Some major media companies look to be shifting position on a possible purchase of Univision--Walt Disney Company, CBS, and Grupo Televisa are now all … Read the whole story

Engagement is real and meaningful, but its usefulness is limited by the lack of a single measurement currency, speakers on the "Engagement" panel agreed … Read the whole story

TNT's commercial-free premiere of new drama "Saved" will be sponsored by Dodge and Quiznos. "Saved" is one of three shows on the Turner network … Read the whole story