• CBS Radio Backs Arbitron's Portable People Meters, Signs 7-Year Deal by Joe Mandese

    CBS Radio, the second largest operator of radio stations in the U.S., has entered a seven-year agreement to purchase radio audience ratings based on Arbitron's portable people meter (PPM) system. The move comes as radio giant Clear Channel Communications is pushing an industry initiative to marshal potential competition to Arbitron's system. ...Read the whole story

  • Remanded Entertainment: TV Writers Ask To Be Part Of Product Placement Talks by Wayne Friedman

    It's not about money, TV writers say, in their concerns over newfangled brand integration and product placement deals: They just want to be part of the discussions. ...Read the whole story

  • Fox, ABC Will See Biggest Upfront Gains, Report Says by David Goetzl

    As upfront presentations draw to a close, a new report suggests that Fox and ABC will emerge as the biggest gainers when the dealing is done several weeks from now. Investment firm Merrill Lynch predicts Fox will ride strong ratings and young-audience appeal to a 12 percent revenue jump, while ABC's take will leap 7 percent. ...Read the whole story

  • CBS Prime-Time Schedule Changes Little by Wayne Friedman

    For next season, CBS will pledge more consistency, only offering up four new shows--three dramas and a comedy, perhaps the lightest new load of shows for a major network in years. ...Read the whole story

  • Arbitron: On-Demand Follows Online Trends by Erik Sass

    A study released Wednesday by research firm Arbitron traces the growth of the media on-demand marketplace over the last year, and shows the consumer strength of the demographics most attuned to on-demand offerings. Titled "Internet and Multimedia 2006: On-Demand Media Explodes," the Arbitron study found that 51 million Americans had a "heavy preference" for on-demand consumption versus 27 million a year ago. ...Read the whole story

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