Thursday, May 25, 2006
  • Another Top Researcher Bolts Carat, Madison Avenue?

    Another top research executive has stepped down at Carat, a media agency that opened shop in the U.S. nearly a decade ago largely on the basis of its research capabilities. Rob Frydlewicz, vice president-director of research for Carat Insight, the agency's research arm, is leaving, MediaDailyNews has learned. What makes Frydlewicz's departure noteworthy is that it comes 18 months after former Carat research diva Joanne Burke stepped down as executive vice president and managing director of Carat Insight, and like Burke before him, Frydlewicz is not leaving for another job, but simply because he's grown disenchanted, say executives familiar with ... ...Read the whole story

  • TV Station Advertising Up In '06, But '04 Was Better

    Although political and Olympic advertising in 2006 will boost local station revenues by 7.2 percent to $22.2 billion, this is a far cry from double-digit percent increases of previous big political and Olympics advertising years. ...Read the whole story

  • 'Idol' Still Strong, Puts Fox In The Lead For 18-49 Viewers

    The fat lady is a long way from singing for "American Idol." The phenomenon continues to post mellifluous numbers for Fox. ...Read the whole story

  • Carat Adds Print Services To Barter Media Unit

    Carat USA Wednesday said it was launching a new print media division to its barter advertising unit, Carat Trade. Leslie Grand has joined as vice president-director of print trade, and will oversee the print media, as well as out-of-home media for the barter unit. ...Read the whole story

  • Bollore Boosts Aegis Stake To Less Than 1% Of Takeover Threshold

    French financier Vincent Bollore Wednesday raised his stake in U.K.-based Aegis Group to 29.1 percent, bringing him to less than 1 percentage point of the 30 percent threshold that would require him to make a bid to acquire the company under British law. ...Read the whole story

  • McCann, Microsoft Strike Deal For New Tech Framework

    Interpublic's McCann Worldgroup, the division that includes Universal McCann, Wednesday announced plans to adopt Microsoft's Connected Services Framework into its IT infrastructure, marking the first time a major ad agency will utilize the system. McCann, which also happens to be a Microsoft agency, said the framework would be used in "two projects," which would enable its employees and partners to publish, browse, search and access digital media assets form a centralized depository, regardless of their file size. Among other things, the system will facilitate the transfer of large, high-resolution files from one location to another. ...Read the whole story

  • IAG Raises $47.5 Million

    Nielsen TV audience research rival IAG Research Wednesday said it raised $47.5 million in financing from two private equity firms: Insight Venture Partners and Bessemer Venture Partners. ...Read the whole story