Tuesday, June 20, 2006
  • World Cup Fails To Reach Goal, Ad Outlooks Lowered

    New mixed signals emerged for the U.S. and world advertising economies as a number of influential industry sources downgraded their outlooks. Among the most troubling: Aegis Group, the parent of Carat, reduced its global ad estimates for 2006, due largely to a lower-than-expected stimulus from the World Cup in Europe. ...Read the whole story

  • Upfront Goes From Flat To Worse, Merrill Lynch Estimates A 1% Drop

    A well-regarded, if not definitive source on the network upfront advertising marketplace Monday revised its estimates for the broadcast networks' 2006-07 upfront sales downward. The correction by the influential equities research team at Wall Street's Merrill Lynch is the latest evidence that demand appears to be ebbing for network upfront ad inventory. ...Read the whole story

  • Outdoor Ad Demand Continues To Build

    Outdoor ad spending posted another month of strong year-over-year growth in April, with total revenue 12.7 percent higher than 2005, according to estimates released Monday by the Outdoor Advertising Association of America. ...Read the whole story

  • 'Broken Trail' Blazes New Ad Path For AMC: Ford's

    Cable network AMC has broken the ice with one of the country's biggest advertisers. In a deal that includes the presenting sponsorship of upcoming mini-series "Broken Trail," Ford will advertise on AMC for the first time. ...Read the whole story

Brandtique: "Kathy Griffin," eBay

On multiple occasions, Internet auction giant eBay has considered jumping on the branded entertainment train. Several years ago, the company was tied to a syndicated show from Sony Pictures Television that never materialized. Then this spring, ...More

  • Product Placements Of The Week

    1 - Pontiac 2 - Pontiac 3 - eBay 4 - Bulgari 5 - DHLClick here to view these placements. Data and analysis provided by iTVX. ...More