Frank Maggio, the Florida real estate tycoon who has embarked on a Don Quixote-like quest to unseat Nielsen Media Research as the industry's TV … Read the whole story
PricewaterhouseCoopers says the death of the 30-second spot is greatly exaggerated. In its annual media forecast, released Wednesday, the advisory firm said that advertising … Read the whole story
Imagine that you are a professional observer with a magic telescope. Like ordinary telescopes, it lets you see things that are far away, but … Read the whole story
On the second day of the Advertising Research Foundation's Audience Measurement Symposium, the drumbeat of dissatisfaction with syndicated data and the number of execs … Read the whole story
A sports network without beer advertising? It's coming next year when the Big Ten Conference launches a 24-hour network dedicated to the athletic events … Read the whole story
Fox will once again launch the bulk of its fall lineup in August and early September to try and build a following before the … Read the whole story