Monday, June 26, 2006
  • New Mag Data Comes To GRPs With TV, Enables Reach Comparisons

    Years after playing second fiddle to television in the media planning process, the magazine industry is finally getting the kind of dynamic audience data that will enable advertisers and agencies to compare how the print medium builds audience reach. While that's good news for many magazine publishers, it comes ironically at a time when Madison Avenue is beginning to back away from raw audience reach as its preeminent media metric and is starting to replace it with something magazines have always been good at demonstrating: engagement. ...Read the whole story

  • Boston Globe Merges Print, Online Editorial

    As part of a strategic restructuring of a number of properties owned by the New York Times Company, The Boston Globe will merge its online and print editorial staff, according to Al Larkin, senior vice president of general administration and external affairs for the Globe. ...Read the whole story

  • What's Your Opinion About This Year's Upfront, The Upfront In General?

    MediaPost is conducting a brief survey to gauge readers' opinions about this year's upfront, as well as some broader questions concerning the upfront in general. Please click here to participate in a brief online survey conducted via InsightExpress. Your identity, and your individual responses to the survey will be kept confidential. Results of the survey will be published here soon. ...Read the whole story

  • Report: Bollore Still Hot On Aegis Trail, Considering Bid

    Havas Chairman Vincent Bollore is considering an offer to acquire U.K. rival Aegis Group. In an interview with Paris paper Les Echos the French financier said he is planning another meeting with Aegis shareholders in September to consider his representation on the Aegis board, as well as a potential combination between Havas and Aegis. A majority of Aegis shareholders rejected Bollore's bid to install two new board members to represent his 29.1 percent stake during Aegis' shareholders meeting earlier this month. ...Read the whole story

  • United Business Media Warns Of 'Continuing Challenges' In Print

    Tech publishing giant United Business Media this morning issued early guidance on its first half results indicating, "there are continuing challenges in print." The company, however, said online revenues are "growing strongly," and that its PR Newswire division is also performing well. ...Read the whole story

  • BBDO Dominates Cannes, Tames 41 Lions

    BBDO Worldwide was the most awarded agency network at the International Advertising Festival in Cannes this year, winning 41 of the festival's Lion awards including its Grand Prix for a Guinness TV commercials depicting evolution turned backwards in order to demonstrate the time and patience required to pour a glass of the stout. ...Read the whole story

  • SC Johnson Hijacked By Spam, Fights Unauthorized Campaign

    Consumer products marketers SC Johnson late Friday issued a cease-and-desist letter to the creators of Web site, after learning that consumers were being directed to the site with the promise receive a free sample of SC Johnson's Scrubbing Bubbles Automatic Shower Cleaner. The marketers said the site is not affiliated with SC Johnson and the site was not authorized by SC Johnson to use its product, brand name, logo or imagery as part of a spam campaign. ...Read the whole story

  • Online Search Word Prices Decline In Q1

    After surging during the holidays, the price of purchasing keywords ebbed dramatically last quarter, according to DoubleClick's most recent quarterly report about search pricing. ...Read the whole story

When A Mind Isn't Such A Terrible Thing To Waste

While most people assume that a stretch in prison is the shortest route to a criminal higher education, Abertay University in Dundee (UK) is launching a computer hacking course in September. ...More