• New Mag Data Comes To GRPs With TV, Enables Reach Comparisons

    Years after playing second fiddle to television in the media planning process, the magazine industry is finally getting the kind of dynamic audience data that will enable advertisers and agencies to compare how the print medium builds audience reach. While that's good news for many magazine publishers, it comes ironically at a time when Madison Avenue is beginning to back away from raw audience reach as its preeminent media metric and is starting to replace it with something magazines have always been good at demonstrating: engagement. ...Read the whole story

  • Boston Globe Merges Print, Online Editorial

    As part of a strategic restructuring of a number of properties owned by the New York Times Company, The Boston Globe will merge its online and print editorial staff, according to Al Larkin, senior vice president of general administration and external affairs for the Globe. ...Read the whole story



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