Perhaps the most prominent Super Bowl advertiser will remain in the game into the next decade. Anheuser-Busch has signed a deal giving it alcohol … Read the whole story

In a revelation that could have bearing on how advertisers consider the value of other "free" media, new research suggests that consumers who receive … Read the whole story

Could Audi's sponsorship of TNT's second-season premiere of "The Closer" be the dominant television ad model in, say, 2025? Very possibly. Read the whole story

WPP Group, one of the world's largest advertising and media agency holding companies, continues to transform itself, becoming far more media-centric, especially in the … Read the whole story

1 - Wendy's 2 - Tampax 3 - Bloomingdale's 4 - Audi 5 - TiVoClick here to view these placements. Data and analysis provided … Read the whole story

NBC is virtually finished with its upfront business, and through a combination of selling more inventory and leveraging its new prime-time NFL package, is … Read the whole story

Media buying giant GroupM has launched a new measurement tool called Connections, which promises to advise advertisers and media planners about how various kinds … Read the whole story