• Broadcast Upfront Holds Steady At $8.4 Billion by David Goetzl

    The networks got some good news at the upfront -- relatively speaking. Merrill Lynch's Jessica Reif Cohen, perhaps Wall Street's most influential analyst of the state of broadcast television, placed a final book value on the upfront. In a report released Wednesday, she tagged the six-network upfront at $8.41 billion, a 1 percent decline from a year ago. ...Read the whole story

  • ABC Rebrands Prime-Time Newscast by Wayne Friedman

    To reflect its 24-hour delivery system, ABC has renamed its prime-time new show "World News with Charles Gibson." The show, which had been called "World News Tonight," gets a title change as ABC News expands its news efforts--a response to the digital media world. ...Read the whole story

  • Comcast, CSTV To Launch MountainWest Sports Network by David Goetzl

    CSTV Networks announced Wednesday that cable operator Comcast has a 50 percent stake in its sports network devoted to the Mountain West Conference that launches Sept. 1. Comcast will manage the network and handle ad sales. ...Read the whole story

  • Adidas Wins Marketing Exposure At World Cup by David Goetzl

    Head butts may look violent, but it's a great way to advertise. Each time Zinedine Zidane's head butt was replayed on ABC's coverage of the World Cup final, the attack looked strangely more vicious. But perhaps falling under the all-publicity-is-good-publicity banner, the multiple replays benefited the marketer, whose logo appeared on Zidane's jersey, according to Nielsen Sports. ...Read the whole story

  • Radio Gains Listeners With Web Presence by Erik Sass

    If radio wants listeners, it may find them on a sister medium. According to a new research report released by CreditSuisse (CS), radio Web sites can attract larger online audiences. "We view the Internet as the primary 'new' distribution platform that radio operators could utilize to attract substantial incremental listeners," says CS analyst Michael Klim. ...Read the whole story

  • Native American Television Shoots For Media Launch by David Goetzl

    The 500-channel universe may get bigger. That's the current plan from a Washington-area group, which hopes to launch Native American Television some time this year. ...Read the whole story

  • media disrupted Aggregating The War by adam , Shelly Palmer

    There's a video on YouTube simply called "War." It is a home video of a trip down the stairs and into the street with alarm ... ...More

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