In what is sure to be a closely scrutinized process, Nielsen Media Research this week informed some key clients it is developing a new … Read the whole story
Mediamark Research Inc. (MRI) Thursday segmentation studies from its massive consumer panel, including new "buying style" breaks covering such categories as investing, banking, cooking, … Read the whole story
In the latest effort to devise new, more engaging advertising formats, two Turner networks are offering ad-supported movie shorts backed separately by MasterCard and … Read the whole story
After its long summer upfront holdout, Johnson & Johnson is stirring. The consumer-products company has bought some fourth-quarter network scatter ad time and registered … Read the whole story
Fresh off its TV affiliates' deal, CBS has made another major Internet decision concerning the "CBS Evening News with Katie Couric." It will become … Read the whole story
As Time Warner Cable and the NFL Network continue their legal battle over whether the cable operator must carry the football outlet, Dish Network … Read the whole story
One of MTV's biggest yearly programs, the "Video Music Awards," has signed a number of advertisers for multiple-platform media and marketing deals, including Pepsi, … Read the whole story
Smithsonian magazine is partnering with TIAA-CREF to sponsor free entry to almost 500 participating museums across the country for the magazine's 2 million subscribers … Read the whole story