Monday, August 21, 2006
  • Starcom Preps New Org Structure: Will Split Into Client, Agency Teams

    During its first 100 years, the advertising business had been known for teaming experts in two disciplines: copywriting and art direction. And during the past quarter century, media shops for aligning another two: planning and buying. But if Starcom CEO John Muszynski is right, the future of Madison Avenue requires the collaboration of two new areas of expertise - "activation" and "captivation" - and he's aligning his entire 825-person organization around them. In a new organizational blueprint unveiled last week, Muszynski said Starcom's U.S. operations would be restructured under four new divisional presidents responsible for ushering the Chicago-based agency into ... ...Read the whole story

  • Fox Streams Dramas, Comedies To O&Os

    Fox is streaming more than 40 episodes of prime-time shows on Web sites for nine owned-and-operated local stations. This is the first time that any network has offered full episodes on local Web sites. ...Read the whole story

  • Emmy TV Ratings Expected To Tank

    The Emmy Awards show had its third-worst ratings ever two years ago. Now, a new study expects this year's program to top that bottom. More bad news: the Emmys have decreasing appeal for advertisers. ...Read the whole story


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