• GroupM Adds Another: Mandel -- MediaCom Vet Moves Upstairs by Wayne Friedman>, <Author: David Goetzl

    Jon Mandel, one of Madison Avenue's most colorful and influential media-buying executives, is leaving MediaCom to take a newly created senior management position at GroupM, the corporate-level unit that oversees all of WPP Group's media services agencies, including Mediaedge:cia, MindShare, Maxus, as well as MediaCom. While Mandel's new corporate title is still under discussion, his role will include strategic planning, oversight and client relations. No one is expected to replace the 30-year MediaCom vet, who assumes his new duties in September. ...Read the whole story

  • Web Fuels Yellow Pages Growth, Medium Deemed Too 'Uncluttered' by Joe Mandese

    In what is perhaps one of the clearest examples of the Internet's impact on a traditional medium, the Yellow Pages industry is poised to release findings of its annual usage study, which will show that while overall usage of directories is rising, the growth is coming entirely from online. ...Read the whole story

  • Fox's 'Vanished' and 'Prison Break' Can't Escape Low Ratings by Wayne Friedman

    Fox's new drama "Vanished" and its returning hit, "Prison Break," kicked off the network's fall season with less-than-breakout numbers. "Vanished" generated major Internet buzz, but it didn't translate into ratings--or positive reviews from critics. Both shows ran against reality summer fare or reruns. ...Read the whole story

  • ABC Issues First Consolidated Media Report, Audits Both Print And Digital Audiences by Erik Sass

    In what could be the future for auditing the audiences of many business and online publishers, the Audit Bureau of Circulations Tuesday issued its first ever Consolidated Media Report , providing a new "total audience" metric traversing both print and digital publishing platforms. The first such report, which was conducted for trade publisher Crain Communications' Advertising Age and Adage.com properties, provides a consolidated audience estimate combing the magazine's qualified circulation, pass-along readership, and the site's unique Web visitors. The new service aggregating print and online media consumption is part of ABC's drive to introduce greater transparency and ease of use ... ...Read the whole story

  • Politicians Prefer TV To Web Ads by Wendy Davis

    Political consultants are gearing up to spend more on the Web in 2008, but still show a marked preference for placing ads on TV, according to a new study by industry trade group E-Voter. Despite plans to increase online budgets, many surveyed consultants continued to rate TV and cable as a better way to persuade voters. ...Read the whole story

  • My Advertising Dream by Marcus Moore

    I have a dream... Better yet, I have an idea--an idea that could change the minds of many, evoke an emotion, make you laugh, cry, ... ...More

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