Friday, August 25, 2006
  • OMD Alters Ad Liability Policy: Asks Media To Pay It Back

    In a move that could signal a new battle between Madison Avenue and the media industry over the potential liability of advertising buys, one of the world's biggest media shops has quietly begun changing the wording of insertion orders it sends to the media, making them accountable to repay the agency anytime the agency repays its clients for buys it has made. The move by Omnicom's OMD unit signals a break from Madison Avenue's current standard, known as "sequential liability," which had simply sought to protect ad agencies from collections from the media on defaulted media buys unless they had ... ...Read the whole story

  • CBS Promo Brings Billboards To Life On Cell Phones

    Think "Minority Report" without Tom Cruise. CBS will now add video and audio into the two-dimensional world of outdoor advertising with Bluetooth wireless technology. Pedestrians walking by outdoor billboards that tout CBS' new fall programs in New York's Grand Central Station can instantly see video clips on their cell phones. All four new prime-time shows, as well as "CSI," are part of the innovative marketing push. ...Read the whole story

  • Events, Online Lead B-to-B Growth, Print Remains Flat

    Ad revenue for business-to-business publications grew 1 percent in the fiscal year ending in June compared to June 2005, the Business Information Network said Thursday. During this period, print ads were flat behind other media as sources of revenue growth--while online advertising posted 20 percent growth and events saw 6 percent growth, compared to last year. ...Read the whole story

  • Nielsen: Hispanic, Asian TV Homes Growing

    A day after Nielsen Media Research said the overall U.S. TV household population will increase by just over 1 percent for the upcoming TV season, it announced that Hispanic and Asian households will grow three times as fast. This is the first time Nielsen has released information about Asian demographics. ...Read the whole story

  • ESPN Exits, Tennis Channel Lands Cable Rights To Grand Slam

    With few Americans performing well at the French Open, ESPN decided not to renew its deal to carry the Grand Slam event. That decision allowed the fledgling Tennis Channel to land the cable rights under a nine-year deal. The agreement gives the channel rights to VOD and broadband coverage, which it can potentially leverage. Plus, carrying the Grand Slam significantly upgrades its live-action coverage. ...Read the whole story

  • Cox Offers Customers TiVo In Select Markets

    Do customers think TiVo trumps generic DVRs? In a deal with Cox Communications, TiVo may soon find out. Cox, a leading MSO, will allow those with "no-name" DVRs an easy way to switch to TiVo. ...Read the whole story

  • Mag Bag: U.S. News College Issue Gets Most Ads Ever

    U.S. News and World Report's 2007 issue ranking the nation's best colleges and universities has garnered more ad pages than any previous issue, while the title's Web site has racked up more online impressions than in any comparable period. The school ranking issue, a hardcover publication that looks more like a book than a magazine, hit the newsstands with a dull thud last Friday, in large part because of 82 pages of ads --a 30 percent jump over last year. Meanwhile, the magazine's Web site racked up 8.18 million page views in the three-day period from Friday to Monday, an ... ...Read the whole story