Wednesday, August 30, 2006
  • Spanish Lingo Wins Nielsen Bingo, Will Be Paid Higher Cash Incentives

    In America's Anglo society, people living in Spanish-speaking households are sometimes regarded as second-class citizens. In October, if they happen to live in a Nielsen household, they'll begin getting some first-class treatment. In a plan unveiled to clients on Tuesday, Nielsen Media Research said it would begin paying Spanish-speaking households more money to be part of its TV ratings service than Hispanic households where English is the dominant language. The goal, the company said, is to boost the number of Spanish-speaking households in its sample in order to make it more representative of the U.S. population. ...Read the whole story

  • Penney For Your Thoughts: Retailer Tries Live TV Spots To Engage Consumers

    If live content tends to reduce DVR-aided skipping, perhaps JC Penney is onto something. It plans to air live-content ads during Thursday's Video Music Awards on MTV. The two live spots are part of the retailer's category exclusive sponsorship of the VMAs and a last-gasp push in its back-to-school campaign. ...Read the whole story

  • Gambling Promo Turns Odd, Touts Katie Couric's Odds

    In what can only be described as an odd turn of events, an online odds-maker is using its betting line to promote venerable CBS News' incoming evening news anchor Katie Couric. In fact, now viewers can literally gamble on Couric's debut as anchor of the "CBS Evening News." On Tuesday, Costa Rica-based online gambling site announced it is offering betting lines on how many viewers "CBS Evening News" will watch Couric's first day. ...Read the whole story

  • Canada's Toronto Star Tries Paperless Paper

    The Toronto Star announced Tuesday it's launching a downloadable afternoon edition, the StarPM, available in PDF form on its Web site. Canada's biggest daily newspaper, Star claims this is the first downloadable afternoon edition from a North American newspaper--beating out U.S. competitors. The move is part of a general repositioning of the paper and launches Sept. 5 at ...Read the whole story

  • Weinstein Acquires Ovation, Emits Sound Of One Hand Clapping

    A group of private investors, including The Weinstein Co., have acquired the little-distributed and little-known cable channel Ovation, The Arts Network. The move marks the movie production company's first foray into cable ownership. The 10-year-old channel, with a distribution of 5 million homes, showcases an array of arts genres, from jazz to opera to literature. The new ownership consortium, which also includes the Hubbard Media Group, plans to relaunch the channel. ...Read the whole story

  • ESPN Cuts Big Deal For Big East, Scrimmages Through 2013

    ESPN and the Big East Conference announced a new six-year basketball TV rights deal running from the 2007-08 season through the 2012-13 season. There's also a new six-year football rights deal that extends to 2013. Both include pay-per-view elements and rights on other ESPN platforms. ...Read the whole story

  • School Tool: FSIs Score Better Then Web, TV Too

    Kids may not be reading newspapers, but many parents are still using newspapers' ad inserts to gear up for back-to-school purchases. Exactly one-third of adults with children say they are most influenced by freestanding inserts when making their back-to-school purchasing decisions, according to a proprietary study from Baltimore-based marketing firm Vertis Communications. ...Read the whole story

The Sales Generation Gap

They "doth protest too much, methinks." Shakespeare's dictum seems well-suited to the current broadcast thought--leaders who are protesting online trading. ...More