• Universal McCann Gives Coordinates For Next New Ad Medium: 'You Are Here'

    It's virtually become an industry cliché that ads are showing up everywhere, but if a new report from Universal McCann is right, they're about to show up anywhere. The next big ad medium, the media shop says, is maps, as well as an array of new online navigational tools that are integrating online search with geographic search. ...Read the whole story

  • The Rich Get Richer Media: Use More Internet, Magazines Too

    Affluent Americans are reading more consumer magazines and using the Internet for certain business transactions much more in 2006 than they did just a year ago, according to the Mendelsohn Affluent Survey, an annual study investigating the habits of Americans with income exceeding $85,000 a year. ...Read the whole story

  • Interpublic's New Republic: Collaboration, Supreme Client Focus

    Plagued by accounting probes and client losses, Chairman-CEO Michael Roth Monday addressed the Interpublic Group of Co.'s continuing turnaround. He said it will be propelled by the Draft/FCB merger, a new culture of collaboration, expansion into emerging markets--and, maybe, Wal-Mart. The core of Roth's vision is for IPG's 43,000 employees to embrace "a client-centric focus." ...Read the whole story

  • Bank's Media Buy Is Nothing To Sneeze At - Well, Actually It Is

    In a new twist on out-of-home advertising, Commerce Bank ordered 2 million packs of tissues to distribute publicly this fall. Created by AdPack, the tissues will be available at sporting events sponsored by the bank and business-marketing meetings. ...Read the whole story

  • Postal Hike Could Spur One Medium: Mail

    With a proposed price increase for postal service looming next spring, one savvy company has devised a way to take advantage of the U.S. Postal Service's complex pricing structure to save direct-marketers money--using flat and letter mailings. That's crucial for direct marketers, since direct marketing is the No. 1 ad medium, per Veronis Suhler. ...Read the whole story

  • Hoping For A Media Assist, CBS Tries Assistance

    In an effort to leave no new media stone unturned to help launch its new season, CBS is now turning to one of the oldest platforms of all: telephone operators. CBS has made a deal with a directory-assistance company, Jingle Networks, for its 1-800-FREE411 service. When consumers call, radio-like short messages promoting network shows will automatically play. ...Read the whole story

  • Merrill Lynch Gives Buy Rating To Omnicom

    Despite Omnicom's setbacks, Merrill Lynch says the company is on track to deliver organic revenue growth at 7 percent this year. ...Read the whole story

  • NBC Adds 'MyNBC' Feature To Web Site To Promote Lineup

    MySpace's success has motivated NBC. The network has unveiled a redesign of its NBC.com site--with a "MyNBC" feature as the most prominent addition. The feature allows users to tag a favorite program and place it in a queue. The network then automatically updates the queue with related videos or other content. NBC becomes the latest network to attach a "My" moniker to its brand. ...Read the whole story

  • Credit Suisse: Radio's Rich, But Stuck In A Ditch

    Despite the gnashing of teeth over radio ad revenues, the business is still remarkably profitable, according to Credit Suisse analyst John Klim. In fact, in a report released Monday, Klim called radio a "superb business." Radio profit margins hovered around 40 percent for 2005 revenues. ...Read the whole story

  • YouTube Whistleblower Vindicated By Homeland Security IG

    The Department of Homeland Security's inspector general has confirmed some of the allegations of mismanagement at the U.S. Coast Guard originally posted on YouTube last month by a former Lockheed Martin engineer. The Navy Times reports that DHS Inspector General Richard Skinner has "delivered a scathing assessment of the Coast Guard's management over its Deepwater information technology systems." ...Read the whole story

  • Brandtique: MasterCard

    ABC Family's original movie "Relative Chaos" is an example of a program laden with marketing messages that angers watchdog groups. But for an advertiser smitten ... ...More



Product Placements Of The Week

1 - Loreal Paris 2 - Mercury Mariner 3 - GMC 4 - Honda CR-V 5 - Manolo BlahnikClick here to view these placements. Data ... ...More

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