In what it's organizers believe will be the next big advertising trade association - and one representing what is expected to be one of … Read the whole story

If the cable industry is successful in convincing Nielsen to withhold data for cable networks when it begins releasing its commercial minute ratings in … Read the whole story

ZenithOptimedia USA is the latest media agency to launch a dedicated multicultural unit, ZO Multicultural (pronounced "Zee-oh"). Ilia Leon, most recently VP and managing … Read the whole story

Jim Boyle, a veteran radio analyst with CL King, speculated Friday that a recent collaboration between a Clear Channel-owned property and Arbitron, which used … Read the whole story

That ding CBS was expecting last Friday morning was more like a bang--all music to ABC's ears. The long-awaited mano a mano Thursday night … Read the whole story

A progressive think tank has released a report advising Democrats and other left-leaning politicians and cause-related groups to significantly increase their cable TV buys … Read the whole story