Tuesday, September 26, 2006
  • Telemundo Looks To Increase Market Share, Not Surpass Univision

    Dethroning Univision is not the primary objective for NBC's Telemundo, the No. 2 Spanish-language broadcaster. Instead, NBC Universal Chairman-CEO Bob Wright has his sights set on modest gains. Telemundo takes in 30 percent of ad dollars spent in the Hispanic broadcast market, and Wright wants a modest increase to 40 percent or 45 percent. The market has such high potential for revenue growth that a slight increase in share can be significant for the bottom line. ...Read the whole story

  • NBC's Wright Says NFL, Olympics Smart Deals

    NBC Chairman-CEO Bob Wright said the network took the financially prudent course eight years ago by refusing to pay huge rights fees to carry the NFL. Now, after failed attempts with the XFL and Arena Football, he said the NFL is back on NBC--on considerably more favorable terms for the network. ...Read the whole story

  • Leno May Stay At NBC Post-'Tonight,' Network Pleased WIth Anchor Lineup

    Jay Leno could remain at NBC beyond 2009 when he cedes his "Tonight Show" desk to Conan O'Brien. NBC Universal Chairman-CEO Bob Wright said the network will try to craft a new role for the man who succeeded Johnny Carson. ...Read the whole story

  • ABC Grabs Scores With 'Brothers & Sisters'

    Just when it seemed there would be no new shows destined to become prime-time hits, ABC's "Brothers & Sisters" lit up Nielsen People Meter remotes on Sunday night--pulling in a strong 6.2 Nielsen preliminary rating among 18-49 viewers and beating CBS' "Without a Trace" and NBC's "Sunday Night Football" among 18-49 viewers. Remember, this is how "Grey's Anatomy" got started. ...Read the whole story

  • Digital Spots Mean Boom for Ad Tech

    Betting on new ad models for on-demand digital content, research firm ABI predicts that ad-serving and ad-splicing technology companies will boost revenue from $284 million to $1.8 billion by 2011. Although the technical details of ad-serving hardware aren't central to media planning, ABI uses the market as a bellwether for ad-supported media--and is optimistic about its prospects, particularly the demand from large markets. ...Read the whole story

  • Jupiter: TV Revenue At Risk From New Platforms

    The more things change, the more they stay the same--at least in terms of ad revenue. A new study from JupiterResearch predicts only modest benefits for cable and broadcast TV from the rollout of new ad platforms. It forecasts $5 billion of additional revenue from new ad platforms by 2011. But it also warns of a potential $12 billion loss from DVR ad-skipping, as well as competition from other disruptive technologies. ...Read the whole story

  • Omnicom's Wren: Detroit Needs Long-Term Rx

    Spots, dots and banner ads won't fix what's ailing Detroit, according to Omnicom President-CEO John Wren. It will take design and innovation. Advertising is only part of the solution. ...Read the whole story

Brandtique: Mercury Mariner, Honda CR-V

In the age of product placement, Detroit and its overseas challengers, Toyota, Nissan and Honda, have aggressively driven their "show the metal" mantra to reality and scripted shows. But the new SUV is always a secondary ...More

  • Product Placements Of The Week

    1 - Loreal Paris 2 - Mercury Mariner 3 - GMC 4 - Honda CR-V 5 - Manolo BlahnikClick here to view these placements. Data and analysis provided by iTVX. ...More