Friday, October 20, 2006
  • Nielsen Offers Commercial Ratings As Public Service, Some See Hidden Agenda

    Nielsen's aggressive push to deploy so-called commercial ratings by the end of this year is raising eyebrows among some clients who are wondering what the real agenda is. After months of discussion Nielsen Wednesday unveiled a formal plan to begin releasing "average commercial minute" ratings beginning Dec. 11. Nielsen emphasized that the new ratings are being made available for "evaluation" purposes only, and that it would only include data for TV clients who choose to "opt-in" to the process. ...Read the whole story

  • NBC Cuts Jobs Due To Weak TV Ad Performance

    Two years after NBC Universal Television took an $800 million ad revenue drop in the upfront, it will make $800 million in cuts from staff reductions and production savings. Is there a correlation between the advertising and the layoffs? Absolutely. The saving grace in the future may be the net's ability to sell in the digital space. ...Read the whole story

  • Stations Report Mixed Results, Print Operations Continue Decline

    Broadcast station groups displayed mixed third-quarter results Thursday--highlighted by the Tribune Co. reporting a slight revenue drop, even in a year with significant political spending. But their parent companies with print operations saw those segments suffer. ...Read the whole story

  • Lights, Cameras: Celebrity Mags Are The Success Story Of '06

    As some of the biggest magazine genres struggle with declining readership and ad pages, one plucky category--celebrity mags--is having a blockbuster year. The big story for celebrity mags in 2006 is the phenomenal growth of InTouch Weekly and sister publication Life&Style; Weekly, coupled with the ongoing success of Us Weekly and Star. ...Read the whole story

  • Coke Boosts Ad Spending, Reports Results

    Coca-Cola reported a year-to-date revenue jump Thursday, propelled partly by a 10% increase in worldwide marketing spending, company officials said. The company CEO has reportedly boosted Coke's marketing investment by $400 million a year, meaning it will come close to $3 billion this year. ...Read the whole story

  • ABC Grabs Wednesday, CBS In Hot Pursuit

    ABC narrowly beat CBS, with 4.9 versus 4.2. "Dancing With the Stars" moved up; "Lost" lost out on some viewers. NBC's "30 Rock" and "20 Good Years" weren't good enough, putting the Peacock net in fifth place. ...Read the whole story

  • Scrubbed From Broadcast, 'Scrubs' Gets A Second Life Online

    While NBC continues to relegate comedy "Scrubs" to bench player, at least one metric shows it has some buzz. Rankings from lower-tier portal/search engine Lycos show "Scrubs" generated the most search activity last week of any prime-time show--more than bona-fide hits such as "Lost" and "Desperate Housewives." One possible reason? "Scrubs" just released its fourth-season DVD. ...Read the whole story

  • Mag Bag: 47 Mags Launch In 3Q

    In the lead-up to the American Magazine Conference in Phoenix, Arizona this weekend, the Magazine Publishers of America announced the launch of 47 new magazines in the third quarter of 2006. To the MPA, that demonstrates publishers' belief in the continued vitality of the medium in the face of Internet competition. The new launches include 17 lifestyle mags; 14 mags targeting affluent readers; 13 men's magazines; 12 women's magazines; and nine magazines for African-Americans. ...Read the whole story