• Interpublic Tinkers With More Labs, Eyes London, Tokyo, Other Markets

    Ad agency giant Interpublic, which recently folded its centralized Interpublic Media Group, is expanding, not contracting its corporate-level media initiatives. The centerpiece of the plan is an expansion of the holding company's emerging media lab into other markets were Interpublic agencies and clients can begin to experiment with the impact of new media technologies on consumers in various regions around the world. Originally launched earlier this year in Los Angeles, Interpublic is discussing the launch of labs in London and Tokyo next year. ...Read the whole story

  • Kodak Snaps Neo@Ogilvy For Strategy, New Media

    Camera, film and photo imaging giant Eastman Kodak Co. has tapped WPP's Neo@Ogilvy as its global strategic media agency, as a result of a joint pitch by the interactive shop and sister media agency MindShare. ...Read the whole story

  • Industry Junk Food Response Labeled Nothing But Junk

    "Pathetic." That's how the head of an influential American lobbying group labeled last week's move by junk-food companies to self-regulate. In a Friday interview, Michael Jacobson, the executive director of the Center for Science in the Public Interest, said "the real answer will come from Congress," while promising more litigation against individual companies. He pointed to the announcement of government regulation in Britain as a preferable model to failures in the U.S. ...Read the whole story

  • Belo: TV Up, Newspaper Down, Online Exploding

    Belo Corp. issued its statistical report for the month of October. Overall, consolidated revenue for the month increased 9.8% versus last year. But TV national spot only saw a small bump up, while newspaper ad revenue fell. ...Read the whole story

  • ABC, CBS Tie For Thursday Night, '30 Rock' Tanks

    NBC may be coming back on Sunday and Monday nights. But last Thursday was a reminder that the comeback trail is still a rocky one. Its "30 Rock" comedy--the network's second program about a fictional late-night comedy sketch show--continued to under-perform on its new night. ABC and CBS tied for the top berth, improving their respective results from the previous week. ...Read the whole story



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