• Ford Boosts Media Budget, Emphasizes Digital In Revitalization Plan by David Goetzl

    Ford is in turnaround mode, which means spending "heavily" on marketing. The big change: the monies will be focused in the digital realm. Ford isn't abandoning its TV commitments, but they will be one element in the larger marketing mix. The auto giant will also focus on integrated and experiential marketing alliances. This is not your father's marketing campaign. ...Read the whole story

  • Disney Drops The E!, Strikes Digital Deal With Comcast by Wayne Friedman

    Comcast Corp. and Walt Disney Co. took care of three long-term problems in one major deal--digital TV distribution, cable carriage of ABC stations and networks and resolution of its partnership in E! Networks. ...Read the whole story

  • Aegis Shareholders Reject Bollore -- Again by Joe Mandese

    Aegis Group shareholders this morning rejected French financier Vincent Bollore's second attempt to gain a foothold on the British agency holding company's board, an important step toward what many believe to be an eventual takeover of the company. During the "extraordinary" general meeting in London, a significant majority of Aegis shareholders voted against two representatives Bollore nominated for the Aegis board: Philippe Germond and Roger Hatchuel, French businessmen with close ties to Bollore, who controls a 29.2% stake in Aegis. ...Read the whole story

  • Local Ad Time Vs. News Time: News Loses by Wayne Friedman

    In a year when local TV stations amassed record billions in political ads, some are also airing less political news in their TV newscasts than ever before. But a University of Wisconsin NewsLab study says that actual political news is getting short shrift, while TV political messages are having a record year. In the midterms alone, $2 billion was spent on election advertising. ...Read the whole story

  • Stuff, Maxim Grow Up, Court Upscale 20-Somethings by Erik Sass

    The consumer-magazine market is shifting, and so is Stuff. It has retooled its editorial and ad platforms to focus more specifically on well-heeled 20-something men. It's also expanding its target age demo to follow readers from their teens and early 20s into their mid- and late-20s. Along with sister mag Maxim, Stuff's evolution is part of Dennis Publishing's strategic repositioning of the young men's category, both in advertising and editorial sectors. And the gamble is paying off. ...Read the whole story

  • Thomson Expands News Reach, Will Rival Bloomerg, Reuters, Dow by Tom Siebert

    Thomson Financial has struck a partnership deal with The Associated Press that will enable the company to bring the venerated news service's content to the financial community. The AP move is the latest in an aggressive news strategy to expand Thomson's competitive stance with Bloomberg, Reuters and Dow Jones. ...Read the whole story

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