Thursday, November 30, 2006
  • All The News Fit For Bits: Times Tests Digital Reader, Makes Desktops Look Like Print

    Like the rest of the newspaper industry, the nation's third largest publisher, The New York Times Co., is facing some major changes, as its industry is restructured financially and technologically. The Times Co. has been weighing the sale of major assets that would focus its core business around print and digital publishing, and on Wednesday it became the subject of a news story of its own: a potential takeover by private investor Maurice Greenberg. But beginning today, its flagship newspaper will introduce a new electronic reader that may help the paper accelerate the transition from print to digital publishing. The ... ...Read the whole story

  • Video Nation: Agency Finds A Majority Now Create Their Own Video, But Few Post Them

    In a finding that underscores the potential of a vast, untapped market for user-generated video, new research conducted by interactive agency Sharpe Partners indicates that more than half (54) percent of adult Internet users currently create their own video offline, but only 11 percent actually upload it to the Internet. That margin, says Sharpe, represents a significant opportunity for software and system providers to help facilitate the migration of a burgeoning consumer generated video marketplace online. It also suggests an even more profound fragmentation of the video marketplace is looming than many industry experts may have predicted. ...Read the whole story

  • Can't Trust It: Judge Blocks Hearst-Media News Agreement

    After allowing a complex newspaper deal to proceed, a Federal judge is blocking the major players from cooperating in national advertising and Internet ad sales, saying their plans could violate anti-trust laws. The ruling affects The San Francisco Chronicle, owned by the Hearst Corporation, and a number of newspapers purchased by the MediaNews Group in a Byzantine deal earlier this year. The judge's decision is a setback for Hearst and especially the Chronicle, which is bleeding circ. ...Read the whole story

  • Monster Inc: MonsterVision Projects Interactive Target Ad In New York

    Move over, Macy's. Herald Square has a new attraction. CBS Outdoor and Monster Media have partnered to demonstrate Monster's interactive outdoor ad system, called MonsterVision, in midtown Manhattan. The new Target display, aimed at mass transit riders, responds to individuals' motions to produce an engaging ad experience in a visible, well-trafficked environment ...Read the whole story

  • Cleverworks Acquires Garlic Advertising To Rebundle Media

    Cleverworks, a boutique media shop run by a former top buyer at Optimedia, is close to finalizing a deal to acquire Garlic Advertising, a small New York creative agency that wants to offer clients ad development as well as placement. While small-scale, the move is another example of the concept known as "rebundling" that has been percolating in the media community over the last year. ...Read the whole story

  • Family TV: Can You Say 'Smackdown'?

    Everyone has their own view about what constitutes family programming. But you might not know what adults wrestle with when deciding what to watch with their children. Guess what is the second-most-watched show that adults watch with children in prime time? Thinking "7th Heaven" or "Gilmore Girls"? Try CW's "Friday Night Smackdown." The No. 1 show is CW's "Supernatural," a show with its own dark side. There are many ways to measure how families watch TV; the most provocative measure is one of engagement. ...Read the whole story

  • 'House' Arrest: Fox Sweeps Tuesday, NBC Heads To Second

    With no "Dancing with the Stars" in its hip pocket, ABC retreated on Tuesday, as Fox's all-powerful "House" took center stage. With a preliminary 6.8 rating for "House," the night's best-rated network show, Fox grabbed a 4.6 average rating and 12 share among 18-49 viewers for the night. NBC was next at 3.6/9, ABC was in the third spot at 3.4/9. ...Read the whole story

  • NFL To Offer Live Games Online

    The NFL will offer live regular-season games over the Internet for the first time in the U.S. next month. Six games broadcast simultaneously on the NFL Network will be available to a select group of Verizon Internet customers. ...Read the whole story

Media Occupation: Hypochristians

Rev. Joel Hunter resigned as president-elect of the Christian Coalition. Hunter, who was elected in October to head the organization started in the late 1980s by televangelist Pat Robertson, was supposed to start Jan. 1. He ...More