In another advance for place-based media, Dutch media measurement and information giant VNU is developing a device to measure in-store media, the company announced … Read the whole story
The Iraq Study Group has finally come out with its report, and after weeks of speculation about what it would or wouldn't say, you … Read the whole story
Advertisers are increasingly looking for ways to link with identifiable network brands off air, and NBC has tapped an executive to facilitate those objectives. … Read the whole story
One of the nation's smallest, but most influential media consumer groups - the heads of major corporations - represent a paradox for advertisers and … Read the whole story
TV One, the nearly 3-year-old network targeting African-Americans, is the fastest-growing cable network in the United States by percentage, according to Nielsen Media Research … Read the whole story
Some of the nation's largest newspaper-holding companies released financial results and issued forecasts for the coming year, with the overall picture one of guarded … Read the whole story
Ovation, the little-known cable arts channel slated for a re-launch next year, has tapped a new head of ad sales. Deborah Cuffaro takes over … Read the whole story
TV viewers--especially men--are seemingly less interested in women in lingerie, according to the most recent "Victoria's Secret Fashion Show" on CBS, where the ratings … Read the whole story