In a sudden, stunning reversal of fortune, mega-retailer Wal-Mart Thursday rescinded its recently awarded $580 million advertising account, pulling it from Interpublic's Draft FCB … Read the whole story
Less than a year after it won an important TV marketplace victory - convincing the networks to guarantee their advertising deals based only on … Read the whole story
With Julie Roehm--the pied piper of an online system to buy and sell media--now out at Wal-Mart, the natural question is whether the initiative … Read the whole story
Even venerable titles believe in makeovers. That's why there's a new New Yorker Web site coming. A relaunch of the famed weekly publication's Internet … Read the whole story
Viacom is serious about business expansion. To make up for slower growth networks, such as MTV and Nickelodeon, the company is creating a new … Read the whole story
It's good strategy for a non-sweeps period: When everyone is in reruns, trot out a season premiere of a venerable, hardworking show. This is … Read the whole story
Private equity firms are hot for media, especially magazines, and the action continued unabated this week with Thursday's news that Primedia Inc. is selling … Read the whole story