VNU, the parent of Nielsen Media Research, ACNielsen and a variety of trade publications, Friday began part of a massive layoff that is expected … Read the whole story
Wall Street reacted harshly to the news that IPG's DraftFCB lost the $580 million Wal-Mart account-- the stock dropped 79 cents a share (or … Read the whole story
A government-censored story on Pearl Harbor has finally seen the light of day. Last week, The New York Times posted digital versions of articles … Read the whole story
TiVo CEO Tom Rogers did his best last week to paint the DVR marketer as an advertiser ally in combating ad-skipping, even as he … Read the whole story
Arbitron says it will improve its RADAR network radio service through the introduction of an electronic version of its Spot Confirmation service, the commercial … Read the whole story
The results of a study released today by the Newspaper National Network suggest that women ages 25-54 turn to the print editions of newspapers … Read the whole story
MediaPost, publisher of MediaDailyNews, Online Media Daily, Marketing Daily, MEDIA and OMMA magazine, as well as an array of vertical newsletters covering advertising, media … Read the whole story