Tuesday, December 19, 2006
  • Radio Industry Suppresses Monthly Ad Data, Follows Broader Industry Trend

    In a move that is part of a bigger trend suppressing the flow of public data about advertising sales results, the Radio Advertising Bureau Monday said it would discontinue reporting national and local radio advertising sales estimates on a monthly basis, and would begin reporting them quarterly effective with 2007. The change follows moves by the broadcast networks to discontinue reporting quarterly figures at all, and follows a post Sarbanes Oxley passage that has led to the suppression of other important advertising financial metrics by publicly traded companies, including estimated advertising billings by major ad agencies. ...Read the whole story

  • Former Zenith Print Czar Greenberger To Mix Media, Marketing

    A veteran media planner, and the former head of print services at both Zenith Media and Initiative, has a new gig that brings together the worlds of media and marketing, calling this the future of the business. Steven Greenberger, a fixture of Madison Avenue print media buying, is leaving DJG Marketing after just over a year to join SLG Advertising as executive vice president and media director. Although he only hinted at what's to come in an interview Monday, he promised big developments in the New Year. ...Read the whole story

  • Chase Finds Interactivity Is A Dish Best Served By, Well, The Dish

    Chase is launching an interactive ad campaign on EchoStar's Dish Network in which it will be able to track which consumers--as specific as the household level--take advantage of opt-in, click-through options. ...Read the whole story

  • Southern Comfort, IFC Sow A Comfortable Crew

    Another cable channel devoted to independent movies has taken on a liquor brand to sponsor programming. Southern Comfort is backing a series of short-films called "Start the Music Up" on the Independent Film Channel, which focuses on the personal stories of New Orleans area musicians. Starting today, the network will air the films over the next three months on IFC TV and its Web site, IFC.com ...Read the whole story

  • CBS Wins Sunday, But 'Survivor' Finale Barely Is

    CBS finally got a Sunday night win but showed that its "Survivor" franchise, now in its 13th edition, isn't what it used to be. "Survivor: Cook Islands" grabbed a 5.9 rating/14 share in adults 18-49--a number that in the past would be considered a solid regular season number. But this was a finale, and that rating was down a big 23% versus the previous December finale, "Survivor: Guatemala," which took in a 7.7 rating. ...Read the whole story

Brandtique: 'Dirty Dancing,' Maybelline

In the second episode of WE network's new reality show, "Dirty Dancing," one of the contestants spontaneously (at least seemingly), recites this snappy jingle in perfect rhythm: "Maybe it's Maybelline." No need to put any lip ...More

  • Product Placements Of The Week

    1 - Cover Girl 2 - Maybelline 3 - Battleship 4 - Monopoly 5 - Captain CrunchClick here to view these placements. Data and analysis provided by iTVX. ...More