In a bold move that reconfigures the digital hierarchy of Madison Avenue, Paris-based agency holding company Publicis Wednesday announced a deal to acquire online … Read the whole story
Shhhhh. Let it all stop for a moment. All the noise. All the voices. All the input grabbing at your mind share, your attention, … Read the whole story
As college sports leagues increasingly operate their own networks, a new contender has entered the field. The yet-to-be-launched America Channel has swooped up broadcast … Read the whole story
Moviegoers have grown used to people talking back at the screen - often irately - when cinema ads begin pre-rolling. Now they'll be able … Read the whole story
NBC is considering the possibility of a fourth hour of "The Today Show," due, in part, to NBC stations' continued failure to find syndicated … Read the whole story
Text 100 Public Relations, an international PR firm, has signed up the Macrovision Corporation as one of its clients in the U.S. and Europe. … Read the whole story