ESPN announced its major sponsors for its 11th Winter X Games in Aspen/Snowmass, Colo., January 25-28, with most of the same marketers returning to … Read the whole story
Anheuser-Busch, sensitive to potential criticism about targeting underage drinkers, is using an age-verification system as it launches its new marketing venture, a Web-based TV … Read the whole story
There are about 400,000 teenage Muslim girls in the United States--now they have their own magazine. Muslim Girl, available by subscription and on newsstands, … Read the whole story
Early in this season's "Top Chef," a judge tells would-be Lagasses to look at a plate like a blank canvas. The same approach goes … Read the whole story
Money talks. The number of magazines targeting affluent consumers increased almost fivefold between 1997 and 2007, according to the Standard Periodical Directory, released Monday … Read the whole story
1 - Kraft 2 - Chrysler Sebring 3 - Jenny Craig 4 - YouTube 5 - MaseratiClick here to view these placements. Data and … Read the whole story
Aegis Group's stock rallied Monday to $2.89 per share, its highest price in more than a year, on renewed rumors that it was going … Read the whole story
On the heels of Maybelline's sponsorship of WE network's "Dirty Dancing" reality-competition show, the marketer has signed on to back the channel's coverage of … Read the whole story
January is the month of "Idol" and NFL championship games--and that means far more lopsided TV wins on certain nights. Sunday night was CBS' … Read the whole story