Tuesday, January 23, 2007
  • ESPN Announces X Game Sponsors

    ESPN announced its major sponsors for its 11th Winter X Games in Aspen/Snowmass, Colo., January 25-28, with most of the same marketers returning to the popular event. ...Read the whole story

  • Card Me: Anheuser-Busch Kicks Off Bud.TV Post-Super Bowl With Age Verification System

    Anheuser-Busch, sensitive to potential criticism about targeting underage drinkers, is using an age-verification system as it launches its new marketing venture, a Web-based TV network(s). Launching Feb 4, after the Super Bowl, Bud.TV will conduct a real-time verification check to ensure that users are of legal-drinking age. ...Read the whole story

  • Muslim Girls Get Teen Magazine

    There are about 400,000 teenage Muslim girls in the United States--now they have their own magazine. Muslim Girl, available by subscription and on newsstands, says its readership is highly desirable from an economic perspective. Fox Broadcasting is one of the major advertisers for the first issue. The editor in chief says it is a good fit for the right clothing and makeup brands, and like the Hispanic market five years ago, is poised for a major breakout. ...Read the whole story

  • Be Rich and Multiply: Mags For Affluent Readers Soar

    Money talks. The number of magazines targeting affluent consumers increased almost fivefold between 1997 and 2007, according to the Standard Periodical Directory, released Monday by Oxbridge Communications. From a starting base of 90 titles in 1997, the field grew to 456 by the beginning of 2007. ...Read the whole story

  • Renewed Takeover Rumors Send Aegis To New High, Publicis Denies Role

    Aegis Group's stock rallied Monday to $2.89 per share, its highest price in more than a year, on renewed rumors that it was going into play, and that French agency holding companies Publicis and Havas might be aligning for a unified buy out of the London-based parent of Carat and highly coveted marketing research businesses. ...Read the whole story

  • WE Gets Maybelline, Saturn For 'Dirty' And Fashion Week Coverage

    On the heels of Maybelline's sponsorship of WE network's "Dirty Dancing" reality-competition show, the marketer has signed on to back the channel's coverage of New York Fashion Week. Saturn will join Maybelline and both marketers will get an on-air and online presence at We.tv. ...Read the whole story

  • CBS Sunday Night Blowout: AFC Scores

    January is the month of "Idol" and NFL championship games--and that means far more lopsided TV wins on certain nights. Sunday night was CBS' turn with a close AFC Championship game between longtime rivals the Indianapolis Colts and New England Patriots. The network overran the competition with a 17.6 adults 18-49 rating, grabbing 43.1 million total viewers. CBS touts it as the highest-rated show of the season. ...Read the whole story

Brandtique: 'Top Chef' Advertisers

Early in this season's "Top Chef," a judge tells would-be Lagasses to look at a plate like a blank canvas. The same approach goes for Madison Avenue dealmakers looking to integrate their products in the Bravo ...More

  • Product Placements Of The Week

    1 - Kraft 2 - Chrysler Sebring 3 - Jenny Craig 4 - YouTube 5 - MaseratiClick here to view these placements. Data and analysis provided by iTVX. ...More