Kicking off the upfront season earlier than ever before, Oxygen has at least one show that may be particularly seductive to Madison Avenue: A … Read the whole story
Outdoor media operators always strive to for the kind of spectacular, attention-getting displays stop people in their tracks, but a Lamar Advertising billboard in … Read the whole story
Meredith Corp., publisher of magazines like Better Homes and Gardens and Ladies' Home Journal, is in expansion mode and it seems to be expanding … Read the whole story
Nielsen Analytics says new digital video platforms are extending the reach of traditional television--especially with younger viewers. That's good news for advertisers eager to … Read the whole story
Two major players in the growing cinema-advertising industry just announced new partnerships and acquisitions. The deals underscore the industry's growing dynamism. Overall, the Cinema … Read the whole story
Robin Kent the former CEO of Interpublic's Universal McCann unit has suddenly departed from SpiralFrom, a promising ad-supported online music start-up that could be … Read the whole story
BET Networks has formed a digital media group to ramp up its off-network initiatives. The executive appointed to head the project speaks volumes about … Read the whole story
In the first real battle pitting "Heroes" against "24," it was the supernatural powers of the NBC show that won the night. Read the whole story