• Coke Chief Cites Agency For Delivering ROI, Reducing Cost by David Goetzl

    How often does a CEO give an agency credit for reducing its costs? On Wednesday, Coca-Cola CEO Neville Isdell praised the effectiveness of Wieden + Kennedy's "Coke Side of Life" campaign, both for its ability to drive brand recognition and, as a result, save the marketer cash. ...Read the whole story

  • Strong Scatter Makes Network Sales Hearts Pitter Patter by Wayne Friedman

    TV's second-quarter advertising market--always a harbinger of possible forthcoming upfront activity--seems to be taking a cue from its healthy first-quarter business. Larger and small cable nets see steady gains. ...Read the whole story

  • Nielsen, DirecTV Explore 300,000 Household Digital Data Panel by Joe Mandese

    Just two days after unveiling a new unit to consolidate and accelerate audience measurement services derived from the clickstream data coming out of various digital TV set-top devices, Nielsen Wednesday announced a deal with one of the nation's largest TV service providers, DirecTV. ...Read the whole story

  • GroupM Fills Need For Deeper Management, Taps Day As COO by Joe Mandese

    Three-months after Jon Mandel stepped down from the No. 2 position at WWP's GroupM unit, the world's largest media services company named a new, albeit very different second in command: Rupert Day. Day, a Brit who has served as GroupM's CFO for the since 2003, becomes COO, a new position at the WPP unit reporting directly to CEO Irwin Gotlieb. ...Read the whole story

  • Paved With Gold: Oscar Advertisers Keep Coming Back by Wayne Friedman

    TV advertisers that buy time in the Oscar broadcast continue to be repeat and high-paying TV customers, according to TNS Media Intelligence. Over the past decade, 77% of Oscar advertisers have appeared in the previous year's event. Last year, TNS estimates the Academy Awards grossed $80.7 in revenue. ...Read the whole story

  • Sinclair Broadcasting Says Retrans Revenues Will Rise by David Goetzl

    The days of cable and satellite operators offering the local Fox or ABC affiliate without paying for the rights appear to be heading for a sunset. Sinclair Broadcasting Group, which operates 58 local stations, said Wednesday it expects retransmission consent compensation to increase 89% this year to the $48 million range. ...Read the whole story

  • Under Fire: Shelter, Family, Bridal Mags Struggling by Erik Sass

    Three big categories of magazines targeting women -- shelter, family and bridal titles --continued to take hits in the second half of 2006, compared to the same period in 2005, according to the most recent FAS-FAX circulation report from the Audit Bureau of Circulations. As with other magazine categories, it's hard to generalize because some titles are doing well. But the big picture doesn't look good. ...Read the whole story

  • Remo Vs. CueCat by Frank Maggio

    Following MediaDailyNews' coverage of Remo, a new wi-fi enabled TV remote control being developed by Nielsen foe Frank Maggio, some readers drew comparisons with Digital ... ...More

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