A federal court has set an early 2008 trial date for erinMedia's antitrust suit against Nielsen Media Research, the TV audience measurement venture said … Read the whole story
In a surprise move, Publicis Groupe Media has integrated the operations of its Starcom MediaVest Group and ZenithOptimedia Group media networks in at least … Read the whole story
Radio ad sales firm Interep says demand for short-form radio spots is booming. The number of 10- to-15-second spots it sold and placed jumped … Read the whole story
Are branded integration dollars so flush that a marketer's commitment to spend them can actually determine whether a network picks up a ratings-challenged series? … Read the whole story
Havas MPG unit continues to restructure its senior management team, naming long-time broadcast chief Bill McOwen director of media investments. The move follows last … Read the whole story
Move over, YouTube. Positioning itself as the next wave of TV digital distribution, Joost--the high-quality Internet TV service--has made its first content deal with … Read the whole story
The in-store media measurement business is heating up. TNS announced Tuesday it's acquiring Sorensen Associates, bolstering the firm's growing retail research capabilities. With the … Read the whole story
1 - Pepsi 2 - Sunkist 3 - Porsche 4 - Mercedes 5 - Milk DudsClick here to view these placements. Data and analysis … Read the whole story
High advertising expenditures may give a movie big Oscar nominations and awards--but the drama need not be that costly. Some studios pay big bucks … Read the whole story
The Weather Channel is dropping "Storm Stories" later this year from its weeknight perch in the prime-time lead-in hour. Launched in January 2003, the … Read the whole story
Editor's Note: This story erroneously asserted that Brian Tierney, chief executive of Philadelphia Media Holdings, and publisher of The Philadelphia Inquirer, has more layoffs … Read the whole story