WPP, the world's largest buyer of media, is getting even bigger. The parent of MindShare, Mediaedge:cia, MediaCom and Maxus this morning reported that its … Read the whole story
Hachette Filipacchi Media intends to leverage its considerable trove of consumer data with a new database marketing division, according to an announcement Thursday from … Read the whole story
In a development that could have big implications for the communications strategies of some of the nation's biggest marketers, free news media coverage of … Read the whole story
A lawsuit alleging NBC engaged in unauthorized and unflattering product placement in hit show "Heroes" has been settled out-of-court. In the agreement, Emerson Electric … Read the whole story
They may surprise readers, but the results delight advertisers. According to a new study, spectacular magazine ads--including multi-page spreads, three-dimensional pop-ups, scented ads and … Read the whole story
Fox's "American Idol" claimed another victim - crushing newbie "Jericho" from CBS and claiming the evening. Read the whole story
CBS has announced some highly anticipated retransmission consent deals with cable operators--which seem to give the network its first cash payments from the cable … Read the whole story
Ocean Drive Media Group plans to launch a high-end regional luxury magazine focused on frou-frou goings-on in the Chicago area, titled Michigan Ave., the … Read the whole story