• MTV Wants To Pimp Its Ride, Taps Reality Diva To Overhaul Content by David Goetzl

    MTV, grappling with what may be the greatest crucible in its history as its target audience increasingly turns to the Internet for its entertainment fix, has promoted nine-year veteran Lois Curren to head its programming operations. As president of entertainment and programming, Curren will oversee operations, ranging from development to production to scheduling. ...Read the whole story

  • Hallmark Channel Debuts New Tag, New Look by David Goetzl

    New CEO Henry Schleiff, who rebranded Court TV's prime-time programming as "Seriously Entertaining" in his previous job, is introducing a new tagline at the Hallmark Channel that's decidedly softer: "Make Yourself at Home." The catchphrase will anchor the net's new on-air look and promo campaign. ...Read the whole story

  • Not DeGeneres, But Oscar Ratings Slightly Up This Year by Wayne Friedman

    Seems like movie aficionados like longer--not shorter--Oscar broadcasts. This year's longer Academy Awards on ABC pulled in a preliminary 27.7 rating/42 share--slightly up versus its 27.1/40 performance a year ago, when Jon Stewart hosted. ...Read the whole story

  • Hallmark Channel CEO Wants Higher Subscriber Fees by Wayne Friedman

    Hallmark Channel's chief executive wants some respect. He says his net is regularly in the top 10 of cable performers and he's got a major off-air marketing system behind it: Hallmark Cards stores. So why such low subscriber fees? Older viewers. Henry Schleiff hopes to change that, proving to advertisers and cable operators that it's worth a major sub rise. ...Read the whole story

  • AT&T U-verse Adds Scripps To Lineup by Fern Siegel

    The AT&T U-verse lineup just got bigger. The communications company added the Scripps Networks' HD and on-demand programming to its stable, including HGTV, Food and DIY Networks. ...Read the whole story

  • Russell Sponsors ESPN's AFL Coverage by David Goetzl

    Sports-gear manufacturer Russell Athletic, whose distinctive "R" logo adorns the jerseys of several college football teams, is moving into the pro ranks with a five-year title sponsorship of ESPN's Arena Football League coverage. ...Read the whole story

  • Fine Tuning: XM Radio Losses Shrink In 2006 by Erik Sass

    Shortly after executives announced a plan to merge with rival Sirius Satellite Radio, XM Satellite Radio Holdings posted its fourth-quarter results. They showed shrinking costs and a big jump in revenue, leading to smaller overall losses. However, the company is still in the red, as is Sirius -- the driving force in their decision to merge. ...Read the whole story

  • Publication Costs Will Rise Due To New Postal Rates by Joe Mandese

    Magazines and other periodicals distributed via mail are facing higher costs and potentially thinner margins as a result of new postal rate increases, but the hike is not nearly as bad as some publisher industry executives might have feared. "As postal rate cases go, this has been a tough one, with even more varying points of view than in recent cases," Gordon Hughes, president-CEO of American Business Media, said Monday in a statement released by the trade association following the Postal Regulatory Commission's decision to boost rates as much as 18.3%. ...Read the whole story

  • Brandtique: BMW, 'My Super Sweet 16' by David Goetzl

    On MTV's reality (really, in this case that term is way off) series "My Super Sweet 16," beyond-lucky teens receive a gift that might even ... ...More

Product Placements Of The Week by Kenny >, <Author: Karin Searle

1 - Maserati 2 - Battleship 3 - Campbell's 4 - BMW 5 - Victoria's SecretClick here to view these placements. Data and analysis provided ... ...More

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