MediaDailyNews Issues for March 2007
MediaDailyNews - Friday, March 30, 2007
The Medium Is, Well, You Tell Us
AOL Unit To Handle Ads For NBC U/News Corp. Video Service
Aegis Grants New Options, Verklin Dominates Share Holdings
Grubbs: New Fuse Post Dream For Him, Powerful Entity For Advertisers
2006 Liquor Ads Slammed, Most Companies Respond
Litner Named Prez Comcast SportsNet
Malone Buys Majority Share of Discovery
Sirius, Chrysler Team To Deliver Backseat TV
Sears Puts Media Duties In Review
'Model' Beats 'Dream Vote,' Fox Owns Wednesday
La Comunidad Resigns Subway
Nielsen's New Ratings Give Boost To 'Grey's Anatomy'
Mag Bag: Book Publisher Tells Jeep to Choose Other Adventures
MediaDailyNews - Thursday, March 29, 2007
Carat's Exchange: Helping To Lead Digital Change
Yahoo Gets McClatchy's Global News
Grubbs Joins Exodus Of Top Media Buyers
Takeoff: JCDecaux, Security Point Team Up To Deliver Novel Airport Ads
Google Runs NY Times Crosswords
Universal McCann Beefs Up Asia Pacific Interactive
Merrill Lynch: Advantage To Nets In Upfronts
Seiler To Prez/CEO Of Omnicom's PHD
Advertisers: Hispanics Love Media, Like TV/Net Bundled
GSD&M's Spence To Walk Across America
Cablevision Sees Ad Sales As Important Revenue Driver
GSN Books 'Camouflage' From Buena Vista TV
MediaDailyNews - Wednesday, March 28, 2007
Meredith Puts Child To Bed, Folds Magazine Into Online Portal
Motorola Invests In GoTV Networks
Hallmark Plays Its Brand Card, Looks To Leverage Multi-Platform
History Focuses On Demos Without Any
Editors Optimistic About Newspapers' Future
Tribune Favorable To Zell's New Bid
Kremins Named 'Cookie' Publisher
NBC Inks New NHL Deal, Touts Flex Schedule
NBC's 'Heroes' Goes Mobile
mSpot Adds Clear Channel To Mobile Lineup
NBC Promotes Universal's 'Evan Almighty' Comedy
MediaDailyNews - Tuesday, March 27, 2007
Nielsen To Unveil New Ratings Calculation 'Rules'
Hitting The 'Suite' Spot: Hint, Aim For Their 'Circle'
Initiative Adds Media Duties For Big Lots!
'Integration,' Consumer 'Control' Ascend As Top Marketer Issues
Brandtique: GNC
JWT Goes 'Boom'
Kidney Foundation To Honor Draft FCB's Bill Cella
Haslingden To CEO National Geo Channel
Print's Dead For Life, Will Live Online
Product Placements Of The Week
Mason Returns To CBS As Prez, CEO
LA Times Changes Edit Sections, Beefs Up Online Efforts
Soccer Games To Air On JetBlue TV
'Grease' Fails To Ignite NBC's Sunday Lineup
MediaDailyNews - Monday, March 26, 2007
Magazines Get Real, Play Readers As Cover Stories
Obit: Robert Krakoff, Dead At 71
Top Editor Exits U.S. News & World Report
Obit: Robert E. Petersen, Dead At 80
Rewind: Cablevision Loses Digital Recorder Lawsuit
Viacom Enlists Clinton To Draw Boomers To TV Land
CBS, Sprint Partner On TV Deal
Sour Note: Music Biz Hits XM With New Lawsuit
Forbes To Launch Biz Mag Geared To Women
Ziff Davis Sees 4Q Growth Powered By Digital
dentsuAmerica Absorbs Colby & Partners
ABC Grabs Thursday: 'October Road,' '5th Grader' See Ratings Dip
MediaDailyNews - Friday, March 23, 2007
Must Multiply TV: NBC Pitches Tool Measuring Reach Across Media
Nielsen Scraps Plan For New Meters, Makes Strides In TV/Internet Panel
Spike Brands Joins iFILM To Draw Lucrative Male Demo
World Wider Web: NBC, News Corp. Join Online Forces
Nielsen Taps New Media Exec To Lead Trade Pubs
The Donald Hits Above The Belt, Will Stalk With Adwalkers
Ad Campaign Rails Against Wal-Mart's Port Stance
ABC's Shaw To Ad Execs: Keep Ad-Skipping In Check
WSJ Hispanic Edition Stories On Yahoo Telemundo
Direct Mail Goes Digital
LA Times: Keep Or Nix Grazer As Guest Editor?
Feb Revenue Drops, Boston Globe Cuts 24 Staffers
Mag Bag: Wondertime Sees Ads, Rate Base Grow
MediaDailyNews - Thursday, March 22, 2007
Data Reveals Earlier 'Primetime' For Online Video, Could Impact Daypart Planning
Adrenaline Nation TV Launches As Texas-Based Cable Net
NASCAR Driver Promotes Sirius Ad/Marketing Campaign
Fox Shoots New Reality Series At CBS Affiliate
Apple TV Marries Net To Conventional TV
Surprising Development: ABC Unveils New TV Ad Formats, Reminiscent Of Pop-Ups
TVB Taps Turner Exec To Direct Research
Nielsen Launches Marketing Tool To Evaluate Product Placements
News Corp. Resurrects Integrated Ad Sales Unit, Fox One
Satellite Radio Merger Grilled By U.S. Senate
Sci-Fi Adds New Shows To Upgrade Lineup
Mediaedge:cia's New C-Suite: Scanzoni, Doyle
MediaDailyNews - Wednesday, March 21, 2007
Tea-Off: DDB Wins All Lipton Business
Web Poll: Marketing Doesn't See Gain In Satellite Radio Rockers
Commercial Ratings Get Industry Approval For Upfront
CBS Supplies Classic TV Shows To Equity's Retro Net
Under Fire: eBay Media Marketplace Slammed At ANA
GM Taps Clear Channel for Silverado Cross-Media Campaign
Pontiac Drives NCAA's March Madness
News You Can Booze: Alco-Info Goes Mobile
'Stars' Delivers Monday For ABC, Fox, CBS Distant Also-Rans
MediaDailyNews - Tuesday, March 20, 2007
BitTorrent, Joost To Create Competing TV Net Sites
NBCU Hires Reichig As SVP Market Development
McClatchy Taps Corzen For Interactive Classifieds
Brandtique: Lexus
Dewey Square Nabs Dem Political Vet
Rising Expectations: Ad Spend Up 4.6% In 2006
Crain's Suspends 2 Mexican Pubs
Product Placements Of The Week
Watch This: Record 104 TV Channels Available
Online Makeover: Discover Magazine Relaunches Web Site
Gray Sees Jump In Political Revs, Wants Cash For Retrans
Advertisers: Teens Value Environment, Buy From Socially Responsible Companies
MediaDailyNews - Monday, March 19, 2007
OMD Picks Up Rent-A-Center
Hertz Adds BBDO To Ad Roster
Auction Goes Nowhere: Third Tribune Bid Stalls
A&E Brings New Twists, Old Successes To Upfront
CBS Radio Chief Hollander Plans Exit
Outdoor Channel: New Plans To Grow Circ, Advertising
Hurwitz Sales Director For Revenue
Harris: Bait Them With Incentives, Mobile Ads A Go
'X-Files' Star To Do Showtime Comedy
Mobile Users View Traffic In Real Time
Correction: TVB Figures For All Markets
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