New data released Wednesday by online audience researcher comScore reveals some interesting "daypart" patterns for the burgeoning online video marketplace. The data, which comes … Read the whole story

The most dramatic part of ABC's program development meeting in Los Angeles yesterday wasn't a new lineup. What intrigued media buyers was watching real … Read the whole story

With branded entertainment booming--and playing a visible role in networks' upfront presentations--Nielsen has launched a new tool--Place*Values--which allows marketers to conduct faster evaluation of … Read the whole story

News Corp. is getting back into the integrated selling game in a formal way--again. It is launching Fox One, which will sell ad packages … Read the whole story

Execs at Sirius Satellite and XM expected to take some heat over their proposal to merge the two companies. But as Senate hearings proceed, … Read the whole story

The Sci Fi Channel, one of the less heralded parts of the NBC Universal cable portfolio, is trying to upgrade its original programming. It … Read the whole story

Mediaedge:cia has promoted two veteran media executives--tapping Lee Doyle as CEO North America and Rino Scanzoni as chairman, placing them in charge of some … Read the whole story