• Data Reveals Earlier 'Primetime' For Online Video, Could Impact Daypart Planning by Joe Mandese

    New data released Wednesday by online audience researcher comScore reveals some interesting "daypart" patterns for the burgeoning online video marketplace. The data, which comes from a new service dubbed Video Metrix, shows that prime-time viewing of online videos peaks hours earlier in the day than for traditional TV platforms like broadcast, cable and satellite TV. The data is interesting because usage of online video is expanding rapidly, but so far has not begun to impact usage levels of traditional TV outlets, which Nielsen data indicates are continuing to grow, not decline as people use more online video. ...Read the whole story

  • Surprising Development: ABC Unveils New TV Ad Formats, Reminiscent Of Pop-Ups by Wayne Friedman

    The most dramatic part of ABC's program development meeting in Los Angeles yesterday wasn't a new lineup. What intrigued media buyers was watching real commercials double as part of show content. ...Read the whole story

  • Nielsen Launches Marketing Tool To Evaluate Product Placements by David Goetzl

    With branded entertainment booming--and playing a visible role in networks' upfront presentations--Nielsen has launched a new tool--Place*Values--which allows marketers to conduct faster evaluation of a product placement and then make needed changes. ...Read the whole story

  • News Corp. Resurrects Integrated Ad Sales Unit, Fox One by Wayne Friedman

    News Corp. is getting back into the integrated selling game in a formal way--again. It is launching Fox One, which will sell ad packages to marketers across the company's media properties--from TV to digital to film. Jean Rossi, longtime Fox ad executive, will be president of the new unit. ...Read the whole story

  • Satellite Radio Merger Grilled By U.S. Senate by Erik Sass

    Execs at Sirius Satellite and XM expected to take some heat over their proposal to merge the two companies. But as Senate hearings proceed, they're probably worried their plan may burn up on re-entry. The central issue: whether the proposed merger would benefit consumers as well as the companies themselves. ...Read the whole story

  • Sci-Fi Adds New Shows To Upgrade Lineup by David Goetzl

    The Sci Fi Channel, one of the less heralded parts of the NBC Universal cable portfolio, is trying to upgrade its original programming. It has partnered with British "mentalist" Derren Brown--tabbed "part James Bond, part Yoda"--and "24" star Kiefer Sutherland. The net, which has seen a ratings rise among males 18-24, is considered a bright spot in the NBCU universe. ...Read the whole story

  • Mediaedge:cia's New C-Suite: Scanzoni, Doyle by David Goetzl

    Mediaedge:cia has promoted two veteran media executives--tapping Lee Doyle as CEO North America and Rino Scanzoni as chairman, placing them in charge of some $8 billion in billings. The executives will oversee Mediaedge:cia operations in 23 U.S. cities and Canada. ...Read the whole story

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