Monday, March 26, 2007
  • Magazines Get Real, Play Readers As Cover Stories

    In a new twist, a number of magazines will feature readers on their covers and inside pages. The pubs are positioning the move as striking a blow for "real people"--as well as specific groups under-represented on magazine covers, such as ethnic minorities and people over 50. By cultivating a sense of identity and community, these contests also serve to drive reader engagement. ...Read the whole story

  • Rewind: Cablevision Loses Digital Recorder Lawsuit

    Cablevision lost a suit, brought by several Hollywood studios and TV nets, to prevent the introduction of a digital video recorder service for its subscribers. ...Read the whole story

  • Viacom Enlists Clinton To Draw Boomers To TV Land

    Viacom may be trying to slash costs at MTV Networks, but it had no problem taking on a deficit Friday by enlisting President Clinton to headline an upfront event. MTVN sought the ex-President's help in drawing attention to its lower-profile TV Land network--in part because Clinton is a member of the channel's target Baby Boomers. ...Read the whole story

  • Sour Note: Music Biz Hits XM With New Lawsuit

    XM has riled the music industry--again. The National Music Publishers' Association is suing XM over its XM+MP3 service, alleging the technology lets consumers engage in digital piracy. The lawsuit claims royalties don't compensate content owners for subscriber downloads and repeat plays. Thus, it resembles the suit brought against XM by the Recording Industry Association of America, which is still unresolved. ...Read the whole story

  • Ziff Davis Sees 4Q Growth Powered By Digital

    After a long succession of year-over-year losses, Ziff Davis publishing appears to be turning a corner, posting solid fourth-quarter results late Friday. The company, which publishes PC Magazine, Baseline, CIO Insight and eWeek, saw revenue rise 70% to $14.3 million in the fourth quarter, largely on the strength of its expanding digital businesses. ...Read the whole story

  • ABC Grabs Thursday: 'October Road,' '5th Grader' See Ratings Dip

    Thursday night network newcomers are settling into their lower-ratings groove. ABC's "October Road" and Fox's "5th Grader" are experience ratings' drops, though the NCAA playoffs played havoc with viewer loyalty. ...Read the whole story