For many marketers, CEOs and other so-called "C-suite" level executives are the sweet spot of their media plans, but successfully targeting and reaching these … Read the whole story

The ANA confirms what advertising headlines have been blaring about for some time--the biggest issues on top marketers' minds are integrated marketing and ROI. Read the whole story

It's time to jettison event planning as a challenge on reality-competition shows. The act has worn too thin and is no longer very intriguing. … Read the whole story

Another magazine joined the litany of Time Inc. closures Monday, with the announcement that Life--reincarnated a third time as a weekly newspaper supplement in … Read the whole story

Radio veteran Dan Mason will be the new president and CEO of CBS Radio, according to Leslie Moonves, president and CEO of the CBS … Read the whole story

1 - GNC 2 - Bacardi Limon 3 - Tiffany 4 - Covergirl 5 - GatoradeClick here to view these placements. Data and analysis … Read the whole story

Most limited reality series have a hopeful trajectory: Start modestly and then build to a season finale high rating. While NBC's singing and acting … Read the whole story