Thursday, March 29, 2007
  • Carat's Exchange: Helping To Lead Digital Change

    Three years after forming Carat Digital to incubate an interactive TV advertising marketplace, Carat is managing to do what some of the TV industry's biggest players haven't been able to in as many decades: Get necessary, sometimes competing players to break down walls, open up, work together and begin sharing their results publicly. To be sure, the interactive TV advertising marketplace still is nascent, and highly diffused, but Carat at least has managed to field some fruitful campaigns, and perhaps more importantly, has made them public via a series of its so-called Digital Exchange meetings, and has convinced others to ... ...Read the whole story

  • Grubbs Joins Exodus Of Top Media Buyers

    First Jon Mandel. Then Joe Uva. Now Steve Grubbs. Madison Avenue lost another of its legendary media buyers Wednesday when Omnicom announced Grubbs was stepping down as president-CEO of Omnicom's PHD North America operations to become CEO of Omnicom's Fuse Sports and Entertainment Group North America operations. The departures, taken with those of other big-name media buyers, signal something of a mini exodus from Madison Avenue, also impacting top buying positions at Interpublic, Publicis and even WPP. ...Read the whole story

  • Takeoff: JCDecaux, Security Point Team Up To Deliver Novel Airport Ads

    One of the world's biggest out-of-home advertising companies, JCDecaux, is joining forces with one of the newest, SecurityPoint Media LLC, to reach consumers on a new plane--or just before. The two companies are partnering to deliver ads to consumers at airport security checkpoints, via the trays provided for personal possessions. ...Read the whole story

  • Merrill Lynch: Advantage To Nets In Upfronts

    It's early. But as buyers and sellers continue to posture in advance of the coming upfront, an influential neutral observer gives the advantage to the sell-side. Merrill Lynch analyst Jessica Reif Cohen said in a report issued Wednesday the spring bazaar would be "stronger" than a year ago, with total dollars rising 4% to $8 billion for the four major networks. ...Read the whole story

  • GSD&M's Spence To Walk Across America

    He probably won't stop at many Wal-Marts, even though some say it provides a window into the soul of America. But GSD&M; President and founder Roy Spence this fall will embark on a coast-to-coast walk across the country with the goal to "feel America again." ...Read the whole story

  • Advertisers: Hispanics Love Media, Like TV/Net Bundled

    Hispanics are avid consumers of all media--more so, in fact, than the general U.S. population. And they expect TV and Internet content to be delivered in tandem, according to a new joint study titled "Connected Culture" from the Yahoo-Telemundo partnership. That should stoke advertisers' burning interest in the market, since their purchasing power is in the billions and growing. ...Read the whole story

  • Cablevision Sees Ad Sales As Important Revenue Driver

    Cablevision Systems Corp., like other cable operators, may be focusing on the high-profile triple play of video, data and voice services, but the company wants to remind investors of a somewhat forgotten area of lucre: advertising sales. It estimates there is a potential for $12 billion to $15 billion in sales, given the company's market share. ...Read the whole story