Google once again emerged as a central topic of discussion during a major ad industry conference on Tuesday, hanging like a specter that overshadowed … Read the whole story

MTV says its content gives it an advantage in the ever-changing media landscape. The network made its case Tuesday at an upfront event, insisting … Read the whole story

There's more trouble for April's rookie network shows. NBC's "Thank God" and Fox's "Drive" are down. And CBS' "Old Christine" continues its lower-viewing levels. … Read the whole story

Trivial online ad campaigns like Burger King's "Subservient Chicken" are a flash in the frying pan, according to "Ad Agency of the Future" panelists … Read the whole story

Following up on a similar move by News Corp., CBS Corp. will restart a national media cross-selling division under a new banner, CBS Connections. … Read the whole story

A few months after announcing the formation of NielsenConnect, a new service to measure multimedia exposure, the company gave a peek at the operation. … Read the whole story

While Coca-Cola's U.S. business continues its recent struggles, the company expressed continued enthusiasm for its "Coke Side of Life" and other current campaigns Tuesday. … Read the whole story

Gaming network GSN, which has been trying to elevate its profile and expand its programming umbrella, is launching a re-branding effort, replete with a … Read the whole story