While looking to change audience metrics for TV advertisers this upfront season, broadcast and cable networks can point to some concessions--a leveling off of … Read the whole story
On the eve of the upfront, when commercial ratings and viewer-engagement metrics are likely to command a good deal of attention, Interpublic has signed … Read the whole story
In a typically terse fashion, Omnicom Group this morning announced strong double-digit grown in revenues and net income for the first quarter of 2007, … Read the whole story
Place-based video advertising is exploding. The newest expansion, planned by Westinghouse Digital Electronics and AdtekMedia, promises to deliver short-form video programming and ads to … Read the whole story
Automotive publisher J.D. Power and Associates and Mediamark Research will offer some new, much-in-demand, research data on new-vehicle buyers starting next month. For the … Read the whole story
In what appears to be a significant strategic realignment, Omnicom's Ketchum unit has recruited one of the marketing communications industry's top researchers, as its … Read the whole story
The overall news may be grim, but newspapers are still enjoying big jumps in online audience figures, according to the Newspaper Association of America, … Read the whole story
For the Los Angeles Times, the hits just keep on coming. In the wake of a weak quarterly-earnings report from corporate parent Tribune Company, … Read the whole story
CNN Headline News and Travel + Leisure magazine have joined forces for a multimedia partnership to promote the magazine's "America's Favorite Cities Survey." Farmers … Read the whole story
The Pink Panther isn't just a movie icon, he's an ad man. He will notably appear in ads for home insulation, since Owens Corning … Read the whole story