Tuesday, April 24, 2007
  • Clutter Watch: Non-Program Time Levels Off, But Branded Mentions Soar

    While looking to change audience metrics for TV advertisers this upfront season, broadcast and cable networks can point to some concessions--a leveling off of commercial clutter on their schedules. Overcommercialization is still a problem--although cable, more than broadcast, is keeping a lid on clutter. ...Read the whole story

  • Interpublic Signs TiVo Ratings Deal, No Comment From Nets

    On the eve of the upfront, when commercial ratings and viewer-engagement metrics are likely to command a good deal of attention, Interpublic has signed a deal with TiVo Stop Watch that will give it access to the most granular ratings possible: second-by-second. One hitch: the data is culled from a daily sample of behavior from 20,000 TiVo units, a much smaller sample than Nielsen's national pool--never mind that TiVo's upscale users aren't typical consumers. Ad agencies are biting, but the nets are keeping mum. ...Read the whole story

  • Omnicom Remains Omnipotent, Posts Double Digits

    In a typically terse fashion, Omnicom Group this morning announced strong double-digit grown in revenues and net income for the first quarter of 2007, once again outpacing the results of its publicly traded ad agency holding company peers. ...Read the whole story

  • Westinghouse, Adtek Pump Up Digital Out-Of-Home Network

    Place-based video advertising is exploding. The newest expansion, planned by Westinghouse Digital Electronics and AdtekMedia, promises to deliver short-form video programming and ads to a huge captive audience: gas-station customers waiting at the pump. With a projected network size of 75,000 gas pumps, the companies say AdtekMedia's expanded PumpTop TV network will reach 100 million drivers a month. ...Read the whole story

  • J.D. Powers Puts MRI Data In Its Tank, Will Fuel Micro Targeting

    Automotive publisher J.D. Power and Associates and Mediamark Research will offer some new, much-in-demand, research data on new-vehicle buyers starting next month. For the first time, the psychographic data will micro-target consumer preferences and provide a more detailed look at potential buyers' profiles. ...Read the whole story

  • Ketchum Catches Top PR Researcher, Accelerates Push Into Interactive Media

    In what appears to be a significant strategic realignment, Omnicom's Ketchum unit has recruited one of the marketing communications industry's top researchers, as its current research chief takes on great responsibility for developing the public relations firm's interactive and digital media capabilities. ...Read the whole story

  • Newspapers' Online Audience Still Booming

    The overall news may be grim, but newspapers are still enjoying big jumps in online audience figures, according to the Newspaper Association of America, which released the first-quarter numbers from Nielsen//NetRatings on Monday. More people are visiting newspaper sites and spending more time at them. ...Read the whole story

  • LA Times To Cut 150 Positions

    For the Los Angeles Times, the hits just keep on coming. In the wake of a weak quarterly-earnings report from corporate parent Tribune Company, the newspaper is expected to cut 150 more positions, including 70 newsroom staff. The fresh wave of cuts would account for more than 5% of the newspaper's work force. Many feel Tribune is sacrificing journalistic quality to keep profit margins high. ...Read the whole story

  • Road Trip: CNN, T+L Team For City Survey, Farmers Insurance Inaugural Sponsor
  • Owens Corning Continues Pink Panther Image In Ads